Florida Crystals' sweet success - an integrated approach to boost brand awareness and drive sales.
Research, Market Intelligence, Brand Strategy, Creative Asset Development, Website Development, Media Planning and Buying, Programmatic Advertising, CTV & OTT Advertising, Video Production
Florida Crystals, a leading player in the sugarcane industry with a commitment to regenerative agriculture across 190,000 acres of diverse farms, faced challenges of low brand visibility and sought increased sales. Turning to Bigeye for a comprehensive solution, we integrated existing research into a data-driven approach, focusing on creative asset development, digital media planning, and holiday-season campaigns. Strategic multi-channel digital efforts, informed by business intelligence, were complemented by website updates and video production to enrich the brand narrative. Bigeye's integrated approach resulted in heightened brand awareness and tangible sales conversion, particularly targeting "Impressionable Trendies'' and "Quality Seeking Experimenters." Measurable outcomes, from "Get Ingredient" clicks to "add-to-cart" actions, reflected the campaign's effectiveness, reinforcing Florida Crystals' 60-year history, sustainable practices, and community commitment. The integrated strategy not only elevated brand presence but also positioned Florida Crystals for sustained growth, showcasing a compelling narrative aligned with consumer values of quality and sustainability.