Media & Analytics

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How Influencer Marketing is Reshaping Retail with Paige Garrett

Leave a Comment / Audience, Consumer Insights, Direct-To-Consumer, DTC Marketing, Influencer Marketing, Media & Analytics, Podcast / By

Bigeye’s forthcoming national study reveals that among those who follow infuencers, 9-in-10 purchase a product after seeing it used or recommended by an influencer. Paige Garrett, Assistant Vice President at RVD Communications in New York, explains how influencer marketing is reshaping retail and why it redefines the shopper’s path to purchase. Paige also shares which tactics yield the most positive ROI and predicts where influencer marketing is headed in the coming years. 

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Beyond Facebook Advertising for Integrated Digital Campaigns

Leave a Comment / Campaign Creation & Development, Creative & Production, Digital Targeting Services, Insights, Media & Analytics, Media Planning and Buying, Programmatic Buying / By

Most marketers already understand that growing consumer concerns over data privacy have prompted new regulations. Now, the issue has even sparked device updates from manufacturers. Beyond regulations, these companies want to satisfy their customers by offering additional privacy protection. This has an effect on your integrated digital campaigns in more ways than one.

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How People Watch TV in 2021: Best Tactics for OTT and CTV Advertising

Leave a Comment / Audience, Campaign Creation & Development, Consumer Insights, Creative & Production, Insights, Marketing/Business, Media & Analytics, Media Planning and Buying, Over-The-Top(OTT), Video Production / By

Americans first learned to love watching TV way back in the 1950s, and some folks still refer to that time as the Golden Age of TV. Even during today’s digital age, people still spend a lot of time watching dramas, comedies, documentaries, the news, and other kinds of TV shows. At least, Nielson recently reported that the average U.S. adult consumes over five hours of video content every day.

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3 Ways to Boost Occupancy Rate Using Property Management Marketing

Leave a Comment / Active Adult & Senior Living, Homebuilder/Construction, Media & Analytics, Media Planning and Buying, Multi-Family, Real Estate, Search Engine Optimization, Student Housing / By

Good property management marketing can bring ideal tenants to your properties easily and effectively. Instead of competing on price or square footage, a well placed ad from a media buying agency or curated social media posts can bring your community, neighborhood, and units to life.Help prospective tenants discover and choose your property with three of the …

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Social Media Trends 2021: Live Audio and Clubhouse Marketing

Leave a Comment / Branding, Content Marketing, Creative & Production, Insights, Media & Analytics, Paid Social / By

Podcasts have exploded in popularity. In turn, almost every content marketing agency has explored the power of this audio-only format to engage audiences. As a next step, imagine combining an audio podcast with the conversational ability of a traditional social site, like Twitter. Enter: Clubhouse, the social media wunderkind that everyone is either talking about …

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Marketing Attribution 101: Essential to Understanding Ad Spend

Leave a Comment / Attribution Modeling, Insights, Media & Analytics / By

Basic marketing analytics shows visits and conversions at the point of sale. At the same time, only tracking sales conversions offers limited insight into the performance of overall ad spend. Clear marketing attribution can fill in the blanks. For instance, knowing that a certain eCommerce page or store counter took sales does not account for …

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Digital Marketing Analytics 101: Know How People Use Your Website

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More than just web analytics, marketing analytics provides true insight into customer behavior across all sales and advertising channels. HubSpot mentioned that measuring marketing advertising effectiveness still challenges marketers today. Even though anybody with a website can turn to such established dashboards as Google Analytics, web analytics tools like that only offer part of the information …

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Telehealth Digital Strategies for Mental Health Providers

Leave a Comment / Insights, Media & Analytics, Paid Search, Paid Social, Search Engine Optimization / By

Recently, more people have suffered from mental health issues; the right digital strategy can help mental health and telehealth marketing help more patients. In the United States, past studies have suggested that almost 20 percent of adults coped with some form of mental illness. During the recent coronavirus pandemic, the CDC doubled that figure when they reported …

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CRO Optimization Suggestions for the Best CTA Button Text

Leave a Comment / Conversion Optimization, Insights, Media & Analytics / By

The perfect call to action should enhance the website’s marketing message, tell people exactly what they’ll get, and prompt them to take the desired action. After spending a tremendous amount of time researching audiences, designing a user interface, and planning a content strategy, so many marketers and website developers slap in the call-to-action button at …

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