Insights

How consumer brands should split 2027 marketing dollars across brand, creative, paid media and retail media, with current budget data and eight steps.

How a pet brand should launch its first Amazon product in 2027: aisle choice, fee math, the page, first reviews, ads and repeat orders.

Ecommerce PPC tactics for consumer brands in 2027: feeds, branded search, Performance Max, margin bidding and AI Overviews, with current data.

A Google Ads audit checklist for consumer brands: tracking, structure, search terms, Performance Max, feeds, bids and AI Overviews, in eight steps.

A retail media strategy for 2027 in eight steps, with Bigeye shopper research and current data on Amazon, Walmart, Instacart and measurement.

A CPG marketing strategy for 2027 in eight steps, with Bigeye shopper research and current data on private label, retail media, creators and AI search.