A conversation with Simon Kingsnorth, the author of November’s Bigeye Book Club selection, “Marketing in Web 3.0.” Discover how AI, the metaverse, and Web 3.0 are reshaping marketing strategies. Simon shares insights on effective AI implementation, community building in decentralized platforms, and practical steps for brands entering virtual environments. Hear why human creativity remains essential as marketing evolves and how to prepare for the future of digital engagement.
Episode Transcript
Adrian Tennant: Coming up in this episode of IN CLEAR FOCUS…
Simon Kingsnorth: With technology moving the way it’s moving at the moment, every marketer needs to have a grip on what Web 3.0 is and how it’s going to change not just marketers’ lives, but consumers’ lives generally, and therefore what we as marketers need to understand about it and what we need to do about it.
Adrian Tennant: You’re listening to IN CLEAR FOCUS, fresh perspectives on marketing and advertising produced weekly by Bigeye, a strategy-led full-service creative agency growing brands for clients globally. Hello, I’m your host, Adrian Tennant, Chief Strategy Officer. Thank you for joining us. Marketing practices are evolving rapidly, with emerging technologies like Artificial Intelligence reshaping how brands connect with consumers. Marketers face exciting opportunities but also some challenges. How can brands build meaningful communities in an increasingly decentralized digital landscape? What role should AI play in marketing strategy? And how can marketers create rich, interactive experiences? Our guest today answers these questions and many more in his new book. Simon Kingsnorth is a marketing expert with over 25 years of experience. Simon has held senior marketing roles at major brands, including Citibank and Vodafone, and is currently the CEO of SK, a global strategic marketing agency. He’s the author of several influential books, including the international bestsellers “Digital Marketing Strategy,” and “The Digital Marketing Handbook.” His latest book, published by Kogan Page, is “Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing.” which is also our Bigeye Book Club selection this month. To discuss the key ideas in his book, I’m delighted that Simon is joining us today from Reading in the UK. Simon, welcome to IN CLEAR FOCUS!
Simon Kingsnorth: Thanks Adrian, thanks for having me.
Adrian Tennant: Following the successes of “Digital Marketing Strategy” and “The Digital Marketing Handbook,” “Marketing in Web 3.0” is your third book with Kogan Page. What prompted you to focus on Web 3.0 and its implications for marketers?
Simon Kingsnorth: Yeah, so it’s a great question. So for me, “Digital Marketing Strategy” was the first book I almost accidentally wrote 10 years ago, which has gone on to do very well. But the reason I wrote that book is because I saw a gap in the market for people who had an understanding of parts of marketing or parts of digital, not the whole thing. And there wasn’t really a book that sort of pulled that together strategically. And rewinding it by 10 years was a problem that I think needed to be addressed. And that’s what that book was doing looking now. Web 3.0 for me is in the same position as that. Obviously, there’s an awful lot that’s happened with AI over the last couple of years. That’s accelerated at a crazy pace. There’s also been a lot of growth in what I call “mini metaverses.” So things like Roblox and Minecraft and places like that are popping up, and brands are getting involved in those. We’ve got decentralization. We’ve got third-party cookies going away. Now, as a marketer, some people may see that all together as forming Web 3.0. Other people may just see that as distinct things that are happening and not really be clear on how it fits together. I think with technology moving the way it’s moving at the moment, every marketer needs to have a grip on what Web 3.0 is and how it’s going to change not just marketers’ lives, but consumers’ lives generally, and therefore what we as marketers need to understand about it and what we need to do about it. SoIwrote the book to look at all those different moving pieces, privacy, community, metaverse, AR, VR, AI, of course. all these different parts and what do they mean and what marketers need to be thinking about as they look at their strategies for the next few years ahead.
Adrian Tennant: Your book is structured in three parts: “The Journey to Web 3,” “Marketing in Web 2.5” and “Marketing in Web 3.0.” Can you explain why you chose this structure and what you hope marketers will learn from examining this evolution?
Simon Kingsnorth: Yeah, I guess for me, every good story has a beginning, a middle, and an end. So it’s broken down, if you like, in those three sections. So the first part of the book is the context. So it’s looking back, it’s looking at what is the internet. Now, that sounds ridiculously basic. It’s not an entire catalog of everything we’ve done online for the last 30-odd years! But if we look at Web 1.0, and more importantly, Web 2.0, where we have been, what has significantly changed? What are the key milestones? There have been some big milestones over that time and significant phase changes to the internet with social media, of course, and mobile, lots of step changes that have happened. Those are important to understand and take a look at first before we get into where are we or where are we going? That’s the first section of where we’ve been. The Marketing Web 2.5 is where are we now, so we’ve still got all the 2.0 stuff that’s happening has been happening for 15 years then we also have a lot of things that are creeping in as I’m talking about as many metaverses a lot of that stuff happening those communities building, the need to build first-party data to manage those communities. We’ve got decentralization starting to happen with the likes of Mastodon coming in on social media rather than just the likes of Facebook and the other sort of more centralized platforms as well. So there’s a lot of early steps into what’s going to be Web 3.0 happening now. And so that section is about what is happening. What are these beginning foundational steps of Web 3.0 and what do you need to understand about them? And then the third section is, so what is Web 3.0 going to be?I think that’s where it’s my vision of what that will be. Obviously, it’s not just guesswork- it is based on, you know, trajectory of what’s happening right now and experience and discussions. And yeah, there was a lot of work thatIput together talking to a lot of people in the field and people who are doing some really good work in this field that brought some of the thinking together on that. But the first two sections are going to be right. The third one is going to be, I hope 90 percent right, but it’s probably 10 percent wrong, maybe more. is a little bit of what it’s probably gonna end up looking like this but we don’t know that but that really that third part is the visionary part of this is largely gonna follow this direction so therefore what do we need to be thinking about as much as to build our brands for success and get ahead of our competition say that’s the reason for the three steps.I hope that makes sense to people.
Adrian Tennant: Well, let’s talk about one of the hottest topics, Artificial Intelligence. You recommend viewing AI as a collaborative partner rather than a replacement for marketers. Simon, how are you seeing this play out with your agency clients, and what’s your advice for finding the right balance?
Simon Kingsnorth: Yeah, that’s the big question at the moment, isn’t it? This is certainly the one everyone’s playing with. AI has been around a long time. In reality, we think about it as a new thing, but it’s been around for a very long time. And it’s even been embedded into marketing tools actually for a pretty long time. So in terms of how it’s playing out, you can see it and have seen it for some time in areas like advertising and analytics. And there are a number of areas where AI has been there for years. But in terms of it being a collaborative partner, yeah, I absolutely believe that’s the direction of travel. I know that most of the big consulting firms are saying the same thing and thisIthink is the strategic direction that most people are trying to take it and by the way side noteIthink it’s important for us not just as markets but as business people and humans to make sure that we direct aIwhere we wanted to go we don’t let a pull us in a directionIthink that’s really important by the way And that takes away a lot of the fear of a is gonna replace so well you know we can actually control this is technology so let’s make sure we’re smarter and help managing it in the way we wanted to play out working with our clients and we support business that all shapes and sizes all over the world with their strategies and we have a lot of conversations around web three and in a particular,Itried to see it as the top and tail when i’m talking to my client soIis fantastic at bringing in some things that you might know but you might not think about in the moment it’s good at generating ideas if you get a good prompts then you can get great results back from it and a lot of what we’re doing at the moment is teaching people how to do prompts.I think that is something that should be on marketing courses and probably on many other courses to be honest with you at universities and maybe even at schools, teaching AI how to do a good prompt is critical. If we don’t get that right, what you end up with is an awful lot of generic duplicated rubbish that’s going to be churned out over the next few years and drastically decrease the quality of everything that’s going on in the world. So we need people to be specific. So we train a lot of our clients on Yeah think about the result you want to get give it really good context about you your product your target audience what is it you specifically want to achieve what are your competition doing how is this need to be unique and really direct this very cleanly and very clearly so is what you get as an output is gonna be unique to you and this specific project rather than generic. What’s the top and tail so we support many of our clients in planning we got them on how to do that planning and how to use a is a great tool for this by the way to come back to a second for planning in this space lots of it wasIdid a talk a couple of months ago the technology for marketing show I think. the time I gave a step there something like sixty thousand aItools there are now which is just exploding and I’m sure people look back on this podcast in a couple of years sixty thousand be laughable to be a couple of million by then I would imagine it’s going to quite a pace but that planning phase is important for me the middle section should still be human base And that applies to most things, so AI can generate a blog for you, but generally their blogs can be better if it’s human written. We produce an awful lot of content for our clients, and that is all human-written. We don’t use AI for any of the writing, and I think that’s absolutely the right place.I think AI will improve in that space, but it’s going to take a while, and it’s going to take a lot of people learning how to prompt effectively as well.I mean, to me that the tail part is analyzing what have we written, what campaign we produced, what strategy we delivered, and is that working? Tell us more about analyzing that data – what does that really mean? What are the insights that come out of that data? As we all know, it’s not the data that matches what the data tells you that matches – and AI can do a really good job of crunching that and finding some insights that may take you a lot longer. So that’s where we’re directing our clients at the moment is use it to assist you on planning, use it to assist you on analysis, but try and run the core of what you’re doing yourselves. There is definitely ways AI can help with that middle part as well, but the core of that middle part is human in my mind. So that, for me, is how you get the balance right.
Adrian Tennant: Simon, you mentioned one of your favorite AI tools for planning. Could you share that with us?
Simon Kingsnorth: Yeah, so there’s a tool called Venture Planner. It’s only maybe a year old, not many AI tools are that old at the moment, and they’ve done a fantastic job there of building out a really smart planning tool. So rather than going into a ChatGPT or a Gemini or something and putting in a prompt and getting an answer, it guides you on very, very specific questions for launching a business. Now, you can of course use it to plan existing businesses as well. You don’t have to use it just for starting a business but it was I think built with that in mind. It does a phenomenal job of writing your entire business plan do you financial projections everything for you very cleanly, no matter what niche sector you’re in how you want to be different is really really smart.I know that those guys at that tour at the moment are building out a marketing campaign planning section as well if they’re building it to be a sophisticated and smart as their general business planning technique is something I would recommend every marketer takes a look and keeps an eye on over the next few months because I think this could be a hugely valuable tool in marketing for helping to plan and shape campaigns that are really unique and powerful. And it can also give you reports that you can take to the board or decision makers or whoever they are as well. So I would take a look at Venture Planner. It’s one that’s maybe not as well known as the likes of ChatGPT, but it’s pretty powerful, pretty smart platform.
Adrian Tennant: Excellent tip, thank you. Well, as we were preparing for this podcast, you mentioned to me that you’ve seen a growing emphasis on the importance of community building. Simon, how do you see the relationship between brands and their communities evolving as we move toward more decentralized platforms?
Simon Kingsnorth: Yeah, it’s interesting.I think community is outside of the AI community is the biggest thing I’m talking to clients around at the moment. Yeah. We’re seeing it really come in prominently into a lot of fields. Community is something I’ve been pushing really since the early days of, well, probably before social media, actually a long, long time. It’s always been at the heart of what we do. And if people have said to me before we’re living in a digital age, no, I dispute that a little bit.I think we’re living in the human age.I think humans are more connected than they’ve ever been. whether that’s a good or bad thing I leave you to decide but we’re more able to communicate and connect not just physically but virtually everywhere all the time and that, for me, is giving us an opportunity to create your real communities and bring people together in a meaningful way and it’s been that way for a while but with the shift towards. being able to spend more time seeing each other, being able to move into virtual environments where we’re together. When I talk about virtual environments, by the way, you don’t have to strap on a VR headset.I think that’s a bit of a myth about the metaverse, that it’s all going to be in these expensive VR headsets. It’s not at all. If you go into a Microsoft Teams call, you can step into their virtual environment and have your meeting all sitting around a table in a nice room. That’s effectively a tiny mini Metaverse and these things can expand enormously but even just looking back over the internet as it exists we’ve got social media and we’ve got the likes of reddit and various other communities that are incredibly powerful for brands now that combined with the fact that you’re within these mini metaverses your brands can create experiences that people can engage with. and the desire for people to move away from third party cookies to the desire to be able to control their privacy a bit more and therefore brands needing to move into a first party cookie world this all comes together into the real need for brands to create communities that they are involved in nowIthink we are going to see this break apart into decentralized communitiesIthink that’s a very good thing in terms of people being able to control the community that there are parts of rather than the part of the community that can do anything they like with that dateIthink this is a very good move butIthink brand should be looking at how they can build experiences. for their consumers, for their clients to communicate in one space. Now, that could be a very open public space or a closed space. It can be a community where people can see each other. It can be very closed. It can even be an anonymized community where people are communicating, but we just don’t know who each other are, which certain sectors would benefit from that side. But by being able to control that community, not only do you get the benefit, the consumer gets the benefit of sharing information getting tips and advice from other real people rather than from a business that it may feel has an agenda but also the brand gets the opportunity to feed into that conversation and be part of the conversation and the brand also gets insights into what people are talking about and the whole concerned about third party data goes away cause it’s all managed on your platforms you can pull data out of that and use that to direct your content strategy and your advertising strategy so for me. The power of the community, both for consumers and customers and for businesses and brands, I think is enormous. And as we move towards decentralization, I would say every business should be looking at what their community strategy is and not dismissing that as something only big businesses can do, or it has to be on a Facebook group or something like that. You look at what ultimately your goal is for your community strategy over the next few years and start to make steps towards that. That’s something I’m recommending quite a lot at the moment.
Adrian Tennant: Let’s take a short break. We’ll be right back after this message.
 | Adrian Tennant: In partnership with our friends at Kogan Page, this month’s Bigeye Book Club selection is “Marketing in Web 3.0: Artificial Intelligence, the Metaverse, and the Future of Marketing.” |
Adrian Tennant: Welcome back. I’m talking with Simon Kingsnorth, the author of “Marketing in Web 3.0.” In your book, you discuss how interactivity and rich user experiences are becoming baseline consumer expectations. Simon, could you share some examples of brands successfully implementing these elements?
Simon Kingsnorth: Yeah. There’s a funny story here. I mean, I’m 48 now and yeah, for me, I’ve always had 20/20 vision. And I’ve seen that over the last couple of years, I’ve started to need reading glasses, which is all very depressing. You know, as a result, I’ve been going online, looking for some new glasses. And I found myself not shopping in online stores that don’t allow me to do virtual trials. I’m not interested in buying a pair of glasses that I can’t try on before I buy them. Why would I them they might look ridiculous on my face? So that is an experience where it’s massive. I can take that product. I can see what that really looks like now this has been the way for a few years. You find this on Amazon and many other online shops. If you’re buying a cabinet or a set of drawers or a sofa, you can put it in your room and use augmented reality to see how that will actually look in the space. Again that’s not something you necessarily want to buy without having that opportunity because some of these flat-pack furniture, for example, you buy the thing, you build it, and then it looks terrible in your space. The chance that you’re gonna take that whole thing apart and send it back is pretty small, and you end up stuck with something in the space that you don’t think looks very good. So I’m finding that consumers are increasingly moving away, and there’s some phenomenally big stats on the conversion rate improvement from offering an immersive opportunity. And there’s a lot of businesses building 3D models just using iPhones for example, there’s businesses building the opportunity for any company big or small to get a 3D version of their products simply by taking pictures on an iPhone and lots of companies in this sort of space at the moment that are enabling these immersive experiences to be much simpler so I think over the next couple of years, we will increasingly see – we already are seeing – consumers simply not buying from shops, stores, platforms that don’t enable them to try on the watch, the glasses, to put the product in the room, to see it held in their hand. And I think that is something, again, that we don’t need a metaverse for this and something that absolutely anyone in that physical product space should be looking to implement in 2025.
Adrian Tennant: Staying with these kinds of emerging technologies, what practical advice do you have for brands considering their first steps into these virtual environments?
Simon Kingsnorth: So it depends a lot on budget. Now, of course, as a strategic marketing agency, you’ll know this very well as well. Of course, everything we do for each client is unique. We don’t have a single commoditized product that we sell. So, depending on the type of business you are, there’s going to be different advice to you, but I won’t just sit on the fence and not answer your question. I think if you’ve got a significant budget and opportunity behind you, I would be looking at strategic partnerships with some of the established gaming channels, so have a look at the Minecrafts, and the Roblox, and the Fortnites, and those sort of mini metaverses that are out there that you can create experiences within. Obviously, you need to be working out whether those are a good fit for your target audience, and there are many more of them, but having a look at whether you can do strategic partnerships, there are some fantastic development agencies out there that can build you environments for your brand within those spaces that can be great. But if you don’t have those budgets, don’t let that restrict you. As I say, there are ways to build these immersive technologies that I was just talking about there on a low budget. So don’t think, “Well, this is all for the big guys.” It’s not at all. Look for these tools that you can use to create your products and your experiences. Going back to that point around communities, look at how you can build communities. And if you can’t do that within a virtual environment, try and start on the, what does this community need to be? How do we create tools for engagement? Maybe some gamification techniques – that I’m sure many of your listeners will understand what gamification is – doesn’t mean you have to go and create a game. Still, if you can use a community that people can just talk within but within that you can reward them for certain behaviors for certain levels of engagement or for answering questions for people, there are plenty of fora over the years that have rewarded people for answering questions and providing data and helping the community. So, if you can look at ways to add some gamification techniques into a simple online forum that either you create, or you use an existing platform for, or you create some of these nice immersive uses of your product or your experience. Maybe you can do that at virtual events or physical events through webinars and there are a lot of tools you can use. So, depending on the scale you’re at, I would say just start doing things, right? Start doing things, get online, do some webinars, try some virtual environments, try some communities, do a bit of gamification, and learn it organically. Just do it! I think Nike’s got it right on this one. You just get out there and do it, and you’ll learn.
Adrian Tennant: Great advice. Let’s talk about the environmental impact of Web 3.0 marketing. Simon, how significant is the server power consumption issue, and what solutions are you seeing emerge in sustainable marketing practices?
Simon Kingsnorth: Yeah, I mean, great question. I think, you know, for me, there’s sustainable marketing is a really important area. And I think something that we need to be aware of every market needs to be aware of, obviously, sustainability is close to my heart, and I’m sure it’s close to the heart of many of your listeners as well. But the nature of digital is we use a lot of technology, we use a lot of server power. And of course, that drains a lot AI and cryptocurrency and things like this are consuming a lot of server power. I’m not seeing any rebellion against that at the moment, if I’m honest. I’m not getting a lot of people in my network saying, “Well, therefore we mustn’t use AI.” I think that it’s important to embrace technology. And of course, we need to consider how we use the power that we have available. That can come down to electric cars, all sorts of things. It’s important to consider the source of the power and how we can use that. And certainly, I’m not an expert in the environmentalist movement. If you’re looking for that, I would look at my brother, Paul Kingsnorth, you’ll certainly be able to Google him and follow his thinking on that space. But for me, we have to be conscious of the fact that using AI, using cryptocurrency, using these VR experiences is using a lot more power. And therefore, as marketers, we need to think about how we are minimizing that. I mean, even within SEO, just to take a sidestep there, even within your website management and SEO, we need to consider sustainability. If we can get our websites to be faster and more optimized, they’re going to drain less power to load. And that sustainable web design is an important area to look at as well. So considering how you use AI and where you use it, if you can use it to replace something that’s already draining a lot of power, and you can answer questions through a that you can answer a lot quicker than using a more complex platform or even a complex platform but that one that you use for longer than do that i think that should be part of everybody’s web three strategy is it for everywhere where we’re going to be using a little bit extra power. How can we find a balance to make sure we’re using less power somewhere else? So let’s use AI to speed up something that will compensate for the fact we’re going to be creating a virtual community over here that will use more power. So at least a very least we balance it. I think that sustainability piece should be in the mind of every marketer. It’s my own personal passion. You know, we need to look after this planet that is our home for as long as we can for the next generations. So consider sustainability within your digital marketing strategy for the next few years. It should be a line item in there.
Adrian Tennant: That’s a really interesting perspective. Well, your book is a fantastic contribution, but I’m curious, Simon, in your agency work, how do you help clients understand which emerging technologies are worth investing in versus what might just be hype?
Simon Kingsnorth: That’s a great question. So we have a range of clients and I speak to a lot of different businesses of different sizes. The answer is slightly different depending on who I’m talking to, funnily enough. So if I’m talking to a larger business that wants to be … I’m sure you know the innovation curve – to be the front of the innovation curve they really want to be an innovator and challenging the industry and making that first move if you’ve got those budgets and those resources teams large enough time, enough money to do it then I think it’s worth jumping on technology early on and testing and breaking the ground. Someone needs to do that, but I think if you have the ability to do that, then go for it – try something out some things. I’ll put an air of caution around. Certainly, in the crypto space, I think that is something that I’ve been a fan of from the beginning. I’m not going to give anyone financial advice, by the way, on this call, so you can’t come back and bite me if you’re investing in crypto and it doesn’t work! But I have been a fan of it. On the flip side, I’m not a fan of NFTs, and never have been. So whilst I saw people engaging in NFTs, my word there was certainly caution. And I think the NFT bubble has probably burst by this point. But generally, the advice for me is test and learn, but test according to your risk appetite. So, if you’re at the front end of the innovation curve, go out, test things, just be cautious on your brand because the brand is hard to repair, but by all means go and test things. If you’re not interested in the innovation curve, then there are many platforms where you can track what people are doing in this space. And I’m very happy if anyone wants to have a chat about any of this to certainly reach out to me afterwards, I’ll have a chat about where we follow some of this news. But you can see clearly what’s working, what’s not working through a number of different tools and take some guidance on what the brands that are on the front of the innovation curve are doing right and wrong, who’s learning, who’s getting burnt from this. So it really comes down to risk appetite and where you want to sit on the innovation curve. Does that answer your question, Adrian? I’m not sure if it does, but hopefully.
Adrian Tennant: Yeah, I think so. The book is packed with practical examples, but looking ahead, what skills do you think will be most crucial for marketing teams adapting to Web 3.0?
Simon Kingsnorth: Great question, and I speak quite a lot about this at the moment. I think there’s a couple of areas that are important. One is, we’ve mentioned [it] already, which is understanding how to prompt AI. I think that is a skill that needs to be taught and needs to be really, really well learnt. ASAP! I mean critically to be honest with you, I think that is something that people really need to understand fast, so I would recommend people do as much work as they can on that and I think that it should be built into education because that is gonna be a necessary skill going forward. So, that is one. The second one, which I think I’ve always said is important for marketing but is only becoming more so, is some level of understanding of psychology. Now, I think to be an effective marketer, you need to understand people. You need to have a good EQ and you need to know how do people think? How are they going to react to this – this thing that we’re doing? And how are they going to communicate together? Are they going to have a positive or negative response to this sort of imagery, this sort of language based on who we’re talking to? Of course, you can test and learn all of this stuff through data as well. But that understanding of psychology is really, really important in marketing. That’s only going to become more important in Web 3.0. As we bring more people together and focus on building first-party communities and experiences within or without the metaverse, that piece of understanding people is more important in my mind than understanding either data or technology. In theory, as we move forward into Web 3.0. Well, they always need to have some understanding of technology, but the technology should largely take care of itself. And what we should be looking at is how we steer that to the right outcome. And that really means understanding people very well. So I would say understanding of prompts and understanding of people are the two most important skills going forward.
Adrian Tennant: Great insights. Thank you. Simon, if listeners would like to learn more about your work at SK or your book, “Marketing in Web 3.0,” what’s the best way to do so?
Simon Kingsnorth: Yeah. Okay. I mean, by all means, look me up. You’ll find me all over the place, but we have a website of course, for the agency, so sk.agency, come and have a look over there. There’s some really interesting work we’re doing at the moment. By all means, reach out. I’d love to tell you a little bit about that. You can have a look at simonkingsnorth.com, which will cover all my books and talking all those bits and pieces. And of course, you can pick the book up in all the usual places – Amazon and many other independent bookstores – and wherever you’d like to go really, so “Marketing for Web 3.0,” have a look – I’d love to hear your thoughts on it. By the way, I love a bit of feedback, and it’s one of those areas that I’m sure many of your listeners will have an opinion on. I’d love to hear that opinion – I like a good debate, so if you have a marketing challenge within your business, big or small, or you just want to talk marketing love to chat, certainly.
Adrian Tennant: And a reminder that as an IN CLEAR FOCUS listener, you can save 25 percent on “Marketing in Web 3.0,” when you order directly from the publisher at KoganPage.com. Just enter the exclusive promo code BIGEYE25 at checkout. Simon, thank you very much for being our guest on IN CLEAR FOCUS!
Simon Kingsnorth: Thank you. It’s a great chat. I really, really enjoyed it. I hope someone gets something out of it, and then I will have done my job!
Adrian Tennant: Thanks again to my guest this week, Simon Kingsnorth, the author of “Marketing in Web 3.0.” As always, you’ll find a complete transcript of our conversation with timestamps and links to the resources we discussed on the IN CLEAR FOCUS page at Bigeyeagency.com. Just select ‘Insights’ from the menu. Thank you for listening to IN CLEAR FOCUS, produced by Bigeye. I’ve been your host, Adrian Tennant. Until next week, goodbye.
TIMESTAMPS
00:00: Introduction to IN CLEAR FOCUS
00:21: Meet Simon Kingsnorth
02:18: The Motivation Behind “Marketing in Web 3.0”
03:49: Book Structure: The Journey to Web 3
06:22: AI as a Collaborative Partner
10:35: AI Tools for Planning
12:06: The Importance of Community Building
15:35: Bigeye Book Club Promotion
16:50: Consumer Expectations for Interactivity
19:11: First Steps into Virtual Environments
21:32: Environmental Impact of Web 3.0 Marketing
24:24: Evaluating Emerging Technologies
26:11: Crucial Skills for Marketing Teams
28:18: Where to Learn More About Simon Kingsnorth
29:27: Conclusion and Thanks
