Brand storytelling can connect with and entertain viewers and evoke empathy. Most importantly, they encourage people to discuss both the advertisements and the brand the next day at work and sometimes, long after the audience forgets the details of the game.
Our podcast guest is Simon Bailey, co-author of Myths of Branding, this month’s Bigeye Book Club selection. Simon discusses some of the false myths that abound in branding.
Bigeye, a strategy-led, full-service creative agency building brands for clients globally, has announced the promotion of Adrian Tennant to Chief Strategy Officer as part of a long-term planning initiative.
Regardless of the size of your organization, as a brand manager or marketer, you’ve likely had to make some difficult choices in the face of constantly evolving consumer behaviors and elevated expectations during the pandemic. E-commerce adoption and price inflation have both grown exponentially, while supply chain issues continue to be a persistent headache for brands, negatively impacting revenues and endangering long-term growth. In this guide, we’ll explain how combining datasets can answer questions about your brand’s health.
Our podcast guest is Simon Bailey, co-author of Myths of Branding, this month’s Bigeye Book Club selection. Simon discusses some of the false myths that abound in branding.
Our podcast guest is Simon Bailey, co-author of Myths of Branding, this month’s Bigeye Book Club selection. Simon discusses some of the false myths that abound in branding.
We found out everything you wanted to know about the makes the Rocket City so great to live in from the people that call it home. Download our Huntsville, AL Research Report to review all of the details.
The creator economy is disrupting advertising, and provides many creators with a viable alternative to traditional employment. Guest Nick Wolny is a prolific writer and the founder of Camp Wordsmith, a business and writing incubator for entrepreneurs. Nick offers advice for anyone considering becoming an independent creator, and explains why creative content side hustles have been embraced among Gen Z. Nick also shares his views on artificial intelligence-based writing tools.
Bigeye’s senior strategist Dana Cassell joins us to kickstart the new year and our ninth season of the podcast. Dana discusses the importance of auditing all a brand’s assets and explains Bigeye’s five-step process. Learn why brand audits start with internal branding, move to external branding, and need to incorporate customer experience. Dana offers advice on determining which KPIs managers need to monitor to track a brand’s health. Link to free audit guide in the show notes.
A couple of years ago, marketers assumed innovation within the digital landscape had started to mature and slow. Cue the disruption of the global pandemic and the way retailers needed to pivot to adapt to rapidly changing behavior. Vaccines now offer some relief, and most economic sectors appear to have started healing. At the same time, innovative tech keeps surprising the market, plus some changes to consumer preferences seem permanent.
