We found out everything you wanted to know about the makes The Emerald City so great to live in from the people that call it home. Download our Seattle Research Report to review all of the details.
This week’s guest is a content strategist who believes traditional Buyer Personas often fail to deliver the results marketers expect. Adrienne Barnes shares her process for creating the “Best Buyer Personas” and explains how her research pointed to improvements that eliminate many subconscious biases that traditional Persona development practices introduce. Adrienne also discusses some of the practical ways in which Personas can help align the work of sales and marketing teams.
The idea of building an internet community around a company might have first gained traction with software and technology developers. Tech companies often establish user communities to provide information and assistance to users and prospects. Company employees might have provided some of this support, but over time, other members started to contribute too.
The idea of building an internet community around a company might have first gained traction with software and technology developers. Tech companies often establish user communities to provide information and assistance to users and prospects. Company employees might have provided some of this support, but over time, other members started to contribute too.
With an eye on the future, we talk with Thomas Klaffke, an expert in identifying and interpreting consumer signals. As Head of Research at TrendWatching, Thomas explains the process of mapping out global, meaningful consumer trends and insights. We also discuss Business of Purpose, a new platform for business professionals which Thomas also leads – and what a societal shift from carefree consumerism to a more purpose-driven economy will mean for the future of brands and commerce.
Trends are the currency of our cultural lives in a global economy built on cycles of disruption and innovation. For the first episode of season 8, we’re joined by Dr. Devon Powers, the author of On Trend: The Business of Forecasting The Future. Devon shares her insights about the global agencies and professionals whose job it is to identify, explain, predict, and manufacture consumer trends. We discuss how these patterns can influence how we all live, work, play, shop, and learn.
Call it Retro Futurism, Mid-Century Modern, or California Modern. Picture the clean lines, bold colors, and mixed materials in the buildings and furnishings of an Eishler house or even The Jetson’s home in the fictional Skypad Apartments. See how Walt Disney imagined the future with Tomorrowland, a park opened in 1955.
Reflecting data from Bigeye’s national study on gender, three members of the LGBTQIA+ community join us for a discussion about consumer products. We hear how brands are embracing nonbinary and unisex products, especially in fashion and beauty, and discuss Gillette’s controversial 2019 “The Best a Man Can Be” campaign. We also learn which consumers are most and least likely to think gendered products are different enough to warrant different versions for men and women.
Most marketers already understand that growing consumer concerns over data privacy have prompted new regulations. Now, the issue has even sparked device updates from manufacturers. Beyond regulations, these companies want to satisfy their customers by offering additional privacy protection. This has an effect on your integrated digital campaigns in more ways than one.
We found out everything you wanted to know about the makes The City Beautiful so great to live in from the people that call it home. Download our Orlando, Florida Research Report to review all of the details.
