We found out everything you wanted to know about the makes the Big Peach so great to live in from the people that call it home. Download our Atlanta, Georgia Research Report to review all of the details. Atlanta, GA: Fast Facts Atlanta is the 37th most populous city in the US and the ninth-largest …
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Our guest this week is a successful business leader with international experience. Voted Number One Woman in Tech, Dr. Christine Bailey joins us to discuss topics from her new book, Customer Insight Strategies. Christine provides a practical framework for leveraging four types of data to help make marketing more remarkable, with case studies drawn from …
Looking back, online sales have enjoyed steady gains for the past three decades. Most recently, the pandemic sparked unprecedented growth during 2020. Last year, eCommerce marketing rose to account for 18 percent of worldwide sales. This news should excite online marketers. Still, the expanded market also attracted plenty of new competitors and larger investments from …
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Why invest in brand naming? As highlighted in an earlier Bigeye article about the art and science of business naming, investing some resources and effort into brand naming can support a positive business image and forge emotional connections with potential customers. As the old saying goes, nobody ever gets a second chance to make a …
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Mitch Joel is an entrepreneur with experience in the music industry, publishing, and digital marketing, and the author of two best-selling books. Mitch also created and hosts the longest-running business podcast in the world, Six Pixels of Separation. During our discussion, Mitch reflects on the evolution of digital shopping behaviors accelerated by COVID-19, makes the …
Pre-pandemic, 73 percent of US adults surveyed said they were interested in healthy eating, meditation, or fitness. Podcast guest Liz Mazzei is Marketing Director at Provenance Meals. Liz discusses how she has repositioned the Brooklyn-based farm-to-table meal company as a premium health and wellness brand. As Provenance launches nationally, Liz shares her insights about advertising …
When it comes to delivering effective customer experiences, 9 in 10 marketers believe humans are more effective than automation. In this week’s episode, CX expert John Gusiff of Customer Centric Solutions LLC discusses some of the ways in which brands can harness customer experience strategy for growth. John shares his research methodologies and how Design …
Podcasts have exploded in popularity. In turn, almost every content marketing agency has explored the power of this audio-only format to engage audiences. As a next step, imagine combining an audio podcast with the conversational ability of a traditional social site, like Twitter. Enter: Clubhouse, the social media wunderkind that everyone is either talking about …
Social Media Trends 2021: Live Audio and Clubhouse Marketing Read More »
Launching season 7, brand marketing strategy expert Sonia Thompson joins us to discuss inclusive marketing. Widespread support for the Black Lives Matter movement signaled changes in consumers’ expectations of brands’ values. As the demographic makeup of the US continues to evolve, Sonia explains how brands can develop cultural intelligence, avoid making performative statements, and suggests …
As the anti-aging product market continues to expand rapidly in the coming years, it’s time to get your anti-aging marketing strategy in shape. Throughout history, nobody has looked forward to getting old, loosing their looks, and declining in health. In the modern, high-tech era, however, people are more youth-obsessed than ever. In effort to capitalize …
