Child development expert Christia Spears Brown discusses some surprising findings in Bigeye’s new, national consumer insights study, Gender: Beyond The Binary. IN CLEAR FOCUS this week: Previewing Bigeye’s study, Gender: Beyond The Binary. Child development expert Christia Spears Brown discusses our report findings, reflecting society’s evolving views on gender identity and expression. We learn why …
Voted Number One Woman in Tech, Dr. Christine Bailey joins us to discuss topics from her new book, Customer Insight Strategies. Christine provides a practical framework for leveraging four types of data to help make marketing more remarkable, with case studies drawn from B2B and B2C brands.
Adapting experiential marketing to coronavirus and digital competition through in-person, design, or virtual events to grow brands and markets. Sometimes called engagement or event marketing, experiential marketing offers an almost unrivaled chance to help meet such diverse marketing goals as increasing brand recognition, sales, and customer loyalty. It works by enhancing connections between brands and customers in …
Experiential Marketing in 2021: Growing Customer Connections Read More »
Creative agency Bigeye’s podcast interviews Dallas Taylor of Twenty Thousand Hertz who reveals some of the stories behind the world’s most iconic sonic brands. IN CLEAR FOCUS this week: Dallas Taylor, Creative Director of Defacto Sound and host of the Twenty Thousand Hertz podcast, joins Bigeye to explore sonic branding. Hear how Dallas and his …
Build a customer- and growth-focused eCommerce email strategy to attract, retain, and satisfy customers by relying on accessible eCommerce tools. In addition to causing dozens of other disruptions, the pandemic drastically changed the way most consumers shop. In particular, people turned to online shopping for additional convenience and of course, to avoid crowds. Even though …
How to Build an Email Strategy to Grow eCommerce Marketing Sales Read More »
Living everything you wanted to know about the makes the Queen City so great to live in from the people that call it home. Download our Charlotte, North Carolina Report to review all of the details. Charlotte, NC: Fast Facts Charlotte is the 16th most populous city in the United States and the seat of …
Everything You Need to Know About Living in Charlotte, NC Read More »
Kevin Keane of consumer neuroscience agency Brainsights explains how brands can de-bias marketing by evaluating nonconscious responses in qualitative research. IN CLEAR FOCUS: Kevin Keane, CEO of Brainsights, explains how his agency uses neuroscience to understand consumers’ responses to advertising at a nonconscious level. We learn how gaining insights directly from consumers’ brain activity can …
Eric Ortiz, EVP at Magical Brands, discusses the challenges of cannabis and CBD product marketing and the likelihood of marijuana being decriminalized in 2021. IN CLEAR FOCUS: Eric Ortiz, EVP at Magical Brands, shares how his marketing team navigates domestic regulations around cannabis, CBD, and hemp-based products on a state-by-state basis. Eric speaks candidly about …
Once very rare and now more common, DTC companies can still deepen their connection to customers with sustainable packaging design. Warc, a marketing insights platform company, says that direct-to-consumer businesses have generated plenty of market disruption in the past few years. These DTC brands rapidly evolved from startups and gained significant market shares from established competitors. …
Sustainable Packaging Design Connects DTC Brands With Customers Read More »
Quantitative market research agency Bigeye’s podcast features Lana Novikova of Heartbeat, an AI-driven tool that decodes human emotions from textual data. IN CLEAR FOCUS: Emotions are central to human decision-making, but research has traditionally lacked the tools to accurately capture and assess them. Building on her experience as a quantitative researcher and studies in neuroscience, …
Decoding Human Emotions for Deeper Consumer Insights Read More »
