Living everything you wanted to know about the makes the Queen City so great to live in from the people that call it home. Download our Charlotte, North Carolina Report to review all of the details. Charlotte, NC: Fast Facts Charlotte is the 16th most populous city in the United States and the seat of …
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Kevin Keane of consumer neuroscience agency Brainsights explains how brands can de-bias marketing by evaluating nonconscious responses in qualitative research. IN CLEAR FOCUS: Kevin Keane, CEO of Brainsights, explains how his agency uses neuroscience to understand consumers’ responses to advertising at a nonconscious level. We learn how gaining insights directly from consumers’ brain activity can …
Eric Ortiz, EVP at Magical Brands, discusses the challenges of cannabis and CBD product marketing and the likelihood of marijuana being decriminalized in 2021. IN CLEAR FOCUS: Eric Ortiz, EVP at Magical Brands, shares how his marketing team navigates domestic regulations around cannabis, CBD, and hemp-based products on a state-by-state basis. Eric speaks candidly about …
Once very rare and now more common, DTC companies can still deepen their connection to customers with sustainable packaging design. Warc, a marketing insights platform company, says that direct-to-consumer businesses have generated plenty of market disruption in the past few years. These DTC brands rapidly evolved from startups and gained significant market shares from established competitors. …
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Quantitative market research agency Bigeye’s podcast features Lana Novikova of Heartbeat, an AI-driven tool that decodes human emotions from textual data. IN CLEAR FOCUS: Emotions are central to human decision-making, but research has traditionally lacked the tools to accurately capture and assess them. Building on her experience as a quantitative researcher and studies in neuroscience, …
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Learn everything you wanted to know about what makes Music City so great to live in from the people that call it home. Download our Nashville, Tennessee Report to review all of the details. Introduction The capital city of Tennessee, Nashville is the 23rd-most populous city in the United States and the seat of Davidson …
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Test How do you grow revenues over 400 percent in 3 years? Mason Dorner of Fattmerchant shares secrets of successful B2B digital marketing for financial services. IN CLEAR FOCUS: Bigeye discusses the growth of payment technology company Fattmerchant with the company’s VP of Marketing, Mason Dorner. Sharing some of the tactics that have made Fattmerchant a …
A brand positioning strategy will increase brand value by creating a positive impression of the company’s products in consumer’s minds. Brand positioning refers to creating a good impression of your company in the minds of consumers. Done right, people should automatically associate your brand with the benefits you offer. A brand strategy agency will help …
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Live chat can improve multifamily marketing conversions by offering prospects speed, convenience, and a more comfortable way to communicate. Marketing for property developers has evolved considerably in the past few years. In particular, one innovation holds immense promise to improve digital conversions. According to Neil Patel’s research, just including live chat on a multifamily marketing agency …
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Startup marketing agency Bigeye’s podcast features five female entrepreneurs with flourishing businesses sharing their founding stories and business models. IN CLEAR FOCUS: Female entrepreneurship in the US has increased by over 30 percent since 2007. In this episode, five female entrepreneurs leading flourishing businesses share their founding stories. We hear from a direct-to-consumer pioneer who …
