Podcast advertising gives DTC brands a chance to connect with a wide, engaged, and growing audience. See five DTC advertising success stories. PPC, blogging, and social media advertising tend to dominate discussions about DTC marketing. These kind of conversations totally ignore the rapid growth of podcast advertising as an effective and increasingly popular promotional medium …
5 Successful DTC Launches With Podcast Advertising Read More »
CBD marketing agency Bigeye reveals results from its 2020 National Study of CBD Use with insights from special guest and beauty brand expert Alexandra McClay. IN CLEAR FOCUS this week: CBD marketing agency Bigeye’s podcast reveals results from its 2020 National Study of CBD Use. Beauty brand expert Alexandra McClay joins us to discuss key …
An estimated $5 billion was spent in the US on Cannabidiol (CBD) products in 2019 – an eye-popping 706 percent increase over the previous year. That figure is set to grow to $24 billion by 2023. As an audience insights agency, we set out to understand this evolving market.
Branding includes logos, but a brand image is an emotional response to images, text, company decisions, and the overall customer experience. Your brand is what other people say about you when you’re not in the room. – Jeff Bezos When average people consider brands, they might first visualize company logos. For some business logo examples, it’s …
Branding Vs. Logos: Logos Matter, But There’s More to the Story Read More »
Increased demand and reduced supplies of aluminum have kept products off shelves. Learn how CPG brand marketing was impacted and could react in the future. While not quite as notorious as the infamous toilet paper shortage, many companies have had to reduce production of canned products because they have had trouble sourcing aluminum cans. The …
How the Aluminum Shortage has Impacted CPG Brand Marketing Read More »
What will 2021 TikTok marketing look like? Don’t ignore increasing market penetration or this quirky social video site’s young, engaged, and fresh market. Developed by ByteDance, a Chinese company, TikTok lets users produce, edit, and share short videos. The social media platform’s editing features include the ability to add sound effects, musical overlays, and video …
TikTok Marketing Predictions and Tips for 2021 and Beyond Read More »
Olivia Canlas, co-founder and CEO of Meowbox, the direct-to-consumer cat treats and toys subscription box, joins pet marketing services agency Bigeye’s podcast. IN CLEAR FOCUS this week: pet marketing services agency Bigeye’s podcast features Olivia Canlas, the co-founder and CEO of Meowbox, a pawpular direct-to-consumer cat treat and toy subscription. Olivia shares how she first …
With a career working in top advertising agencies, Bigeye’s podcast guest this week is Rob Bloom, Creative Director at Universal Orlando Resort. IN CLEAR FOCUS this week: Bigeye’s podcast features Rob Bloom. Building on his career working in top advertising agencies, Rob has made the move to an in-house role as Creative Director at Universal …
Rob Bloom, Creative Director, Universal Orlando Resort Read More »
Three scary marketing case studies to help marketers avoid marketing fails by remaining sensitive to your audience and learning to adapt your message fast. Plenty of people will always associate 2020 with dire health concerns and economic uncertainty. Marketers may not need to wait for Halloween to evoke feelings of fear and dread. Still, in …
Spooky Marketing Mistakes: Tales from the 2020 Advertising Crypt Read More »
Gen Z wants gender inclusion, and brands that conduct customer persona research may uncover a larger market with these younger buyers. In a week when a lot of the news covered a tragic fire caused by a so-called gender reveal party, it’s sort of ironic to realize that today’s babies may not grow up to …
Gen Z and Gender Identity: Toss Out the Stereotypes Read More »
