What will 2021 TikTok marketing look like? Don’t ignore increasing market penetration or this quirky social video site’s young, engaged, and fresh market. Developed by ByteDance, a Chinese company, TikTok lets users produce, edit, and share short videos. The social media platform’s editing features include the ability to add sound effects, musical overlays, and video …
TikTok Marketing Predictions and Tips for 2021 and Beyond Read More »
Olivia Canlas, co-founder and CEO of Meowbox, the direct-to-consumer cat treats and toys subscription box, joins pet marketing services agency Bigeye’s podcast. IN CLEAR FOCUS this week: pet marketing services agency Bigeye’s podcast features Olivia Canlas, the co-founder and CEO of Meowbox, a pawpular direct-to-consumer cat treat and toy subscription. Olivia shares how she first …
With a career working in top advertising agencies, Bigeye’s podcast guest this week is Rob Bloom, Creative Director at Universal Orlando Resort. IN CLEAR FOCUS this week: Bigeye’s podcast features Rob Bloom. Building on his career working in top advertising agencies, Rob has made the move to an in-house role as Creative Director at Universal …
Rob Bloom, Creative Director, Universal Orlando Resort Read More »
Three scary marketing case studies to help marketers avoid marketing fails by remaining sensitive to your audience and learning to adapt your message fast. Plenty of people will always associate 2020 with dire health concerns and economic uncertainty. Marketers may not need to wait for Halloween to evoke feelings of fear and dread. Still, in …
Spooky Marketing Mistakes: Tales from the 2020 Advertising Crypt Read More »
Gen Z wants gender inclusion, and brands that conduct customer persona research may uncover a larger market with these younger buyers. In a week when a lot of the news covered a tragic fire caused by a so-called gender reveal party, it’s sort of ironic to realize that today’s babies may not grow up to …
Gen Z and Gender Identity: Toss Out the Stereotypes Read More »
Biometric research can help measure and evoke responses from customers. See how a market research company helps you understand customers with biometrics. Biometrics refers to measurements and calculations of human features and behaviors. Most people still associate commercial biometrics with security, like thumbprint and facial recognition readers. Yet marketers already use this technology not only to measure …
Using Biometric Research to Measure Customer Reactions Read More »
Consumer insights company Bigeye’s podcast focuses on the differences between quantitative and qualitative marketing research online tools and techniques. IN CLEAR FOCUS this week: Using online marketing research tools and techniques for consumer insights. We revisit an interview with Mike Klotz of Cint, who explains how quantitative research can help us understand consumers’ evolving purchasing …
For qualitative research companies, market research online communities provide an efficient, flexible, and robust tool for generating consumer insights. These days, people connect online with each other and with the companies that they patronize. That’s one reason why a qualitative marketing research agency may suggest using online communities to gain a deep understanding of customers. …
Why Market Research Online Communities Make Sense Read More »
Microsoft withdraws support for Internet Explorer. Do you know which browser your customers are using and what that tells you? At about 25 years of age, or about an eon in internet years, Microsoft recently announced the upcoming retirement of Internet Explorer. While the news should not entirely surprise most internet users, especially since Microsoft rolled out …
Why Digital Marketers Should Prepare for the End of IE Read More »
eCommerce marketing is growing, but it takes a different skill to target audience demographics for online luxury goods buyers. A McKinsey report upon the luxury goods sector this year expressed both cautions and reasons for optimism. Because the pandemic has slowed in-person sales worldwide, they emphasized the importance of focusing upon online growth. Not only can …
Defining Luxury Shoppers in the eCommerce Marketing World Read More »
