Aunt Jemima, Uncle Ben’s, and Land O’ Lakes are just a few legacy brand logos that may give offense. Find out how legacy brands should address these issues. After serving as the face of the brand for over 130 years, Quaker Foods has finally announced that it’s time for Aunt Jemima to retire. Uncle Ben’s …
Why Legacy Brands With Potentially Offensive Logos Must Evolve Read More »
How successful DTC marketing companies use flexible plans, content, and pricing to attract and retain their valued customers. To improve returns on direct to consumer advertising, why not consider a subscription model? After all, it can help improve your company’s typical customer experience by offering convenience and discounts. At the same time, it’s likely to …
DTC Marketing Subscription Box Tips to Move Your Brand Read More »
Multifamily marketing should understand both market and marketing distribution to solve renter pain points and attract qualified renters. In marketing, a pain point refers to a problem that businesses can provide a solution for. A multifamily marketing agency can benefit by understanding their potential customers very well. They can learn about the issues that might …
Renter Pain Points a Multifamily Marketing Agency Should Target Read More »
This week’s podcast from full service marketing agency Bigeye focuses on audiences of color and the ways advertising can better reflect America’s diversity. IN CLEAR FOCUS this week: Full service marketing agency Bigeye examines advertising for communities of color. Multicultural pioneer George Zwierko offers tips for targeting Hispanic audiences and Reema Elghossain of the 4A’s …
By: Rhett Withey, Bigeye Art Director When you take a shot at the king, you better not miss. Adobe, the king of the creative software world, has reigned over its users with the expectation that no matter what the company does, their users have to buy their product because it’s the “universal standard.” Adobe, recognizing …
According to the paradox of choice idea, offering too many choices can stress out customers, reduce conversions, and detract from business. The “paradox of choice” phrase comes from a marketing book and a Ted Talk by Barry Schwartz, a well-known psychology professor. On the surface, having plenty of choices seems like a very positive thing. Dr. Schwartz …
Is the “Paradox of Choice” Ruining Your eCommerce Site? Read More »
This week’s podcast from full service marketing agency Bigeye focuses on COVID-19’s impact on consumer research, travel, and dining over the past three months. IN CLEAR FOCUS this week: Full service marketing agency Bigeye’s podcast takes a look at the impact of the coronavirus pandemic on consumer research, travel, and dining. Research executive Mike Klotz …
Amazon’s algorithm cares about relevance, conversions, and customer experience. Here’s how to boost your eCommerce marketing to get Amazon pages right. Even before the coronavirus outbreak, TechCrunch announced that Amazon had already taken over about half of the entire eCommerce market. During the outbreak, eCommerce spiked. Larger and recognizable online brands gained the lion’s share of that …
10 Amazon Algorithm Hacks to Accelerate eCommerce Marketing Read More »
By finding the right influencer, social influencer marketing can deliver authentic messaging, a targeted audience, and more profits to your business. Almost everybody has made at least one purchase because somebody they knew — or at least, knew of — introduced them to a product or service. Today’s social media influencer marketing just takes old-fashioned …
Do I need a billboard for my business? Learn how out of home advertising and digital marketing work together for great results. While scholars believe human societies were first introduced to oral advertising, it did not take long for those old-time marketers to discover the power of signs. At least, they’ve found papyrus advertising posters …
How Out of Home Advertising Complements Digital Marketing Read More »
