An advanced medical device marketing agency will mix fact-based and relationship based marketing, communicating value propositions, and moving online. The professionals at a successful healthcare marketing agency know that they can’t compare medical device marketing to promoting typical consumer goods and gadgets. While it’s helpful to understand marketing basics, a medical marketing agency needs to …
Advice from the best branding companies for startups to avoid giving the wrong impression about a company and having to fix it later. Lots of new business owners try to save money by designing their own brand logo. Typically, a brand marketing agency would advise against that strategy because poorly designed logos can give customers …
Logo Mistakes That Could Make Your Brand Look Amateurish Read More »
Successful companies pay attention to the psychology of new business logo colors to evoke responses and create expectations for services and products. According to the Journal of Experimental Psychology, scientists have studied the impact of color on human emotions for over 100 years. Based on both scientific and commercial studies, a brand marketing agency may …
VP of Client Services, Sandra Marshall, explains how delivering strategic value to clients has positioned Bigeye among the region’s top advertising agencies. IN CLEAR FOCUS this week: Bigeye’s VP of Client Services, Sandra Marshall, reflects on her nine years with the agency. Sandra shares her secrets for developing and retaining successful client-agency relationships and offers …
Outlandish health claims make trouble. Health and wellness marketing needs quality content and credible distribution channels to develop long-term trust. Since there’s even a Netflix show about Goop, the wellness company has gotten a lot of attention. Founded by Gwyneth Paltrow, Goop has also attracted more than a little criticism for making questionable claims about …
Don’t Get “Gooped”: Credible Health and Wellness Marketing Tips Read More »
Aunt Jemima, Uncle Ben’s, and Land O’ Lakes are just a few legacy brand logos that may give offense. Find out how legacy brands should address these issues. After serving as the face of the brand for over 130 years, Quaker Foods has finally announced that it’s time for Aunt Jemima to retire. Uncle Ben’s …
Why Legacy Brands With Potentially Offensive Logos Must Evolve Read More »
How successful DTC marketing companies use flexible plans, content, and pricing to attract and retain their valued customers. To improve returns on direct to consumer advertising, why not consider a subscription model? After all, it can help improve your company’s typical customer experience by offering convenience and discounts. At the same time, it’s likely to …
DTC Marketing Subscription Box Tips to Move Your Brand Read More »
Multifamily marketing should understand both market and marketing distribution to solve renter pain points and attract qualified renters. In marketing, a pain point refers to a problem that businesses can provide a solution for. A multifamily marketing agency can benefit by understanding their potential customers very well. They can learn about the issues that might …
Renter Pain Points a Multifamily Marketing Agency Should Target Read More »
This week’s podcast from full service marketing agency Bigeye focuses on audiences of color and the ways advertising can better reflect America’s diversity. IN CLEAR FOCUS this week: Full service marketing agency Bigeye examines advertising for communities of color. Multicultural pioneer George Zwierko offers tips for targeting Hispanic audiences and Reema Elghossain of the 4A’s …
By: Rhett Withey, Bigeye Art Director When you take a shot at the king, you better not miss. Adobe, the king of the creative software world, has reigned over its users with the expectation that no matter what the company does, their users have to buy their product because it’s the “universal standard.” Adobe, recognizing …
