Kathy Guzmán Galloway, a seasoned CPG strategist known to her clients as The Clarity Wizard, shares insights on her unique brand positioning framework and the impact of consumer research on effective brand strategy. Kathy discusses the role of multicultural marketing in brand positioning and future trends shaping the CPG space. Learn how brand positioning can …
Jim Pietruszynski, the CEO of the Chicago-based branding agency Soulsight, explains how to uncover and leverage the hidden, emotional drivers of consumer behavior. With over three decades of experience working with iconic CPG brands, including Nike, Campbell’s, and Coors, Jim shares his expertise on some of the ways brands can understand the powerful emotions that …
Emotional Drivers of Consumer Behavior with Jim Pietruszynski Read More »
Pets are now being seen as more a part of the family than they were before. There is an increase in the humanization of these animals whether it be toys made to mimic human products, owners purchasing pet insurance, or grooming made to be a spa experience.
Our guest this week is Cody Schneider, the co-founder and CEO of Swell AI. Cody discusses how AI is revolutionizing content creation and marketing and explains how Swell AI’s platform automates workflows, repurposes content, and streamlines distribution. Cody believes businesses must become media companies, using interviews and AI tools to build trust and drive discovery, …
Guest Dr. Anastasia Kārkliņa Gabriel is the author of “Cultural Intelligence for Marketers.” Anastasia shares her insights on building inclusive marketing strategies through the four Cs of cultural intelligence: culture, communication, critical consciousness, and community. We discuss moving from performative to genuine inclusivity, examining DTC brand Billie and Dove’s “Real Beauty” campaigns. Save 25% on …
Guests Nicole Munsey and Dana Keilman, co-founders of consumer insights consultancy Morning Light Strategy, discuss the largely untapped potential of the 50-plus market, which they characterize as “The NextGen Consumer.” Debunking common myths and misconceptions about this audience, Dana and Nicole explain how their research identifies extended ecosystems of family decision-makers, the relevance of emerging …
The NextGen Consumer with Morning Light Strategy Read More »
In an age where digital presence dictates market success, Performance Max for Marketplaces emerges as a transformative tool for commerce, retail, and Direct-to-Consumer (DTC) brands. This feature from Google allows businesses to leverage marketplace platforms to expand their reach and escalate their sales, all without the prerequisite of having their own website or Google Merchant Center account. …
Harnessing the Power of Google’s Performance Max for Marketplaces Read More »
Guest Pat LaCroix discusses his career in advertising and the transition to brand-side roles with CVS Health and Bose. Today, Pat is the EVP of Strategic Partnerships at Seekr Technologies, an AI company that offers content evaluation solutions. Pat discusses how Seekr’s AI platform analyzes brand safety and suitability for advertisers and, in this election …
Evaluating Brand Safety with Seekr AI with Pat LaCroix Read More »
Guest Kate Wolff is CEO of Lupine Creative, co-chair of Do The WeRQ, and co-founder of LumiTerra. Kate shares how her career journey in advertising led her to establish Lupine Creative and co-found Do The WeRQ, an organization dedicated to increasing LGBTQIA+ representation in the industry. Kate also discusses the challenges of launching a new …
Creativity, Advocacy, and Sustainability with Kate Wolff Read More »
Matt Bourn and Sebastian Munden, authors of the new book, “Sustainable Advertising,” share insights on how agencies and brands can transition to more sustainable practices. Starting with a five-point action plan, our conversation also explores the role of strategy and research in developing sustainable advertising, and how agencies can evaluate partners’ sustainability efforts. Listeners save …
Sustainable Advertising with Matt Bourn and Sebastian Munden Read More »
