Marketing strategy agency Bigeye’s podcast features strategist and educator Darius Lana discussing advertising, education, and the next generation of marketers. IN CLEAR FOCUS this week: Marketing strategy agency Bigeye’s podcast features Darius Lana. Concurrently, a student, teacher, and advertising practitioner, Darius discusses how the pandemic has impacted education, and ways in which online courses can …
Pet marketing in 2020: Consumer confidence may have waned, but pet owners still spend money on their dogs, cats, and other pets. COVID-19 has generated plenty of concerns about health and finances all over the world. This global pandemic may have initially begun when the virus jumped from an animal to a human host. On …
Online Pet Marketing During and After the COVID-19 Crisis Read More »
Travel management expert Ben Scott talks to Bigeye about some of the ways business and leisure travel could be forever impacted by the COVID-19 pandemic. IN CLEAR FOCUS this week: What the future of travel could look like after COVID-19. Travel management expert Ben Scott joins us to examine how the pandemic has created unique …
Use eCommerce marketing to take advantage of the growing population of regular online shoppers, while avoiding the pitfalls of this digital transformation. As news of the COVID-19 pandemic spread almost as fast as the coronavirus itself, governments started encouraging people and businesses to take social distancing measures. Soon after, even the brick-and-mortar businesses that didn’t …
Coronavirus has disrupted the college housing industry. Find out how property marketing can help navigate the uncertainty as students return to campus. The coronavirus outbreak has impacted just about every part of the economy. Colleges and college housing have not enjoyed any sort of exemption. Some schools still aren’t sure they’ll reopen for physical classes …
What COVID-19 College Closures Mean for Property Marketing Read More »
Find out how the coronavirus pandemic has impacted pet product sales, and how your pet product marketing can take advantage of opportunities. In the past, marketers thought of pet product marketing as reliably recession-resistant. According to Pet Food Industry, an industry journal, that proved true both after 911 and during the Great Recession of 2008. In …
After recent increases in mobile and online banking, financial marketing should now focus on an adjusted message and technology in these changing times. The COVID-19 pandemic spread quickly and left a grave impact on worldwide economies and societies in its wake. As part of the fallout, paid search behaviors have also shifted abruptly and dramatically. …
COVID-19 User Behavior and the Impact on Financial Marketing Read More »
ProfitSword offers advice for the hospitality and senior living industries on leveraging business performance data during the COVID-19 crisis to emerge stronger. IN CLEAR FOCUS this week: With the hospitality and senior living industries among the hardest hit by the COVID-19 crisis, we examine how the pandemic is creating a unique set of challenges with …
How COVID-19 is Transforming the Business Intelligence Landscape Read More »
Dr. Yael Zemack-Rugar, Assistant Professor of Marketing at UCF, talks to Bigeye about consumer psychology, COVID-19, and creating long term customer loyalty. IN CLEAR FOCUS this week: How COVID-19 is impacting consumer behavior. Dr. Yael Zemack-Rugar, Assistant Professor of Marketing at UCF’s College of Business, talks about generating and testing new theories about consumer psychology. …
Smart hotel marketing involves focusing on existing demand, offering value, and targeting demand during and after Coronavirus. If you work for a hotel or hotel marketing company, nobody needs to tell you that the COVID-19 outbreak has seriously impacted your business. During the best of times, hotel marketers operate in an extremely competitive environment. For …
Smart Hotel Marketing: How Hotels Can Fill Reservations Now Read More »
