Find out how the coronavirus pandemic has impacted pet product sales, and how your pet product marketing can take advantage of opportunities. In the past, marketers thought of pet product marketing as reliably recession-resistant. According to Pet Food Industry, an industry journal, that proved true both after 911 and during the Great Recession of 2008. In …
After recent increases in mobile and online banking, financial marketing should now focus on an adjusted message and technology in these changing times. The COVID-19 pandemic spread quickly and left a grave impact on worldwide economies and societies in its wake. As part of the fallout, paid search behaviors have also shifted abruptly and dramatically. …
COVID-19 User Behavior and the Impact on Financial Marketing Read More »
ProfitSword offers advice for the hospitality and senior living industries on leveraging business performance data during the COVID-19 crisis to emerge stronger. IN CLEAR FOCUS this week: With the hospitality and senior living industries among the hardest hit by the COVID-19 crisis, we examine how the pandemic is creating a unique set of challenges with …
How COVID-19 is Transforming the Business Intelligence Landscape Read More »
Dr. Yael Zemack-Rugar, Assistant Professor of Marketing at UCF, talks to Bigeye about consumer psychology, COVID-19, and creating long term customer loyalty. IN CLEAR FOCUS this week: How COVID-19 is impacting consumer behavior. Dr. Yael Zemack-Rugar, Assistant Professor of Marketing at UCF’s College of Business, talks about generating and testing new theories about consumer psychology. …
Smart hotel marketing involves focusing on existing demand, offering value, and targeting demand during and after Coronavirus. If you work for a hotel or hotel marketing company, nobody needs to tell you that the COVID-19 outbreak has seriously impacted your business. During the best of times, hotel marketers operate in an extremely competitive environment. For …
Smart Hotel Marketing: How Hotels Can Fill Reservations Now Read More »
Read why eCommerce is booming during the coronavirus, and how businesses can retain those customers after the crisis passes. During these days of the coronavirus outbreak, you might have a hard time picturing a return to normal business conditions. Still, you can already see signs that preventative measures have begun to flatten the curve and …
ECommerce Website Management and Marketing After COVID-19 Read More »
Read our 7 small business marketing and customer acquisition strategies to obtain more business during and after the coronavirus pandemic. Has the coronavirus crisis derailed your customer acquisition strategy? According to recent studies, this serious outbreak has negatively impacted a great number of small businesses. Meanwhile, even more expect crisis-related obstacles in the near future. …
Small Business Marketing During and After the Coronavirus Crisis Read More »
Bigeye’s podcast features culinary Public Relations expert Holly Kapherr, talking about unexpected innovation in the restaurant industry in response to COVID-19. IN CLEAR FOCUS this week: The impact of COVID-19 on restaurants. The restaurant industry has been hit especially hard by the coronavirus outbreak. This week, Holly Kapherr of The Culinati Podcast talks about some …
Place branding ideas that will strategically enhance your hotel marketing efforts and assist in post-coronavirus recovery. Place branding refers to creating an identity for a location, such as a city, town, or state. The idea started to gain traction a few years ago as a way to attract visitors, businesses, investors, and residents to various …
Using Place Branding to Restart Marketing in Travel and Tourism Read More »
Strengthen your brand identity design after Coronavirus: Develop new distribution methods, enhance your brand purpose, expand markets, and more. Some marketers only associate brand identity design with actual graphic design. Logos, fonts, and colors make up part of the package that help consumers identity a business, but that’s not all of it. Taken together, the …
Rethink Your Small Business Brand Identity Design for COVID-19 Read More »
