Read why eCommerce is booming during the coronavirus, and how businesses can retain those customers after the crisis passes. During these days of the coronavirus outbreak, you might have a hard time picturing a return to normal business conditions. Still, you can already see signs that preventative measures have begun to flatten the curve and …
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Read our 7 small business marketing and customer acquisition strategies to obtain more business during and after the coronavirus pandemic. Has the coronavirus crisis derailed your customer acquisition strategy? According to recent studies, this serious outbreak has negatively impacted a great number of small businesses. Meanwhile, even more expect crisis-related obstacles in the near future. …
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Bigeye’s podcast features culinary Public Relations expert Holly Kapherr, talking about unexpected innovation in the restaurant industry in response to COVID-19. IN CLEAR FOCUS this week: The impact of COVID-19 on restaurants. The restaurant industry has been hit especially hard by the coronavirus outbreak. This week, Holly Kapherr of The Culinati Podcast talks about some …
Place branding ideas that will strategically enhance your hotel marketing efforts and assist in post-coronavirus recovery. Place branding refers to creating an identity for a location, such as a city, town, or state. The idea started to gain traction a few years ago as a way to attract visitors, businesses, investors, and residents to various …
Using Place Branding to Restart Marketing in Travel and Tourism Read More »
Strengthen your brand identity design after Coronavirus: Develop new distribution methods, enhance your brand purpose, expand markets, and more. Some marketers only associate brand identity design with actual graphic design. Logos, fonts, and colors make up part of the package that help consumers identity a business, but that’s not all of it. Taken together, the …
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When it comes hotel digital marketing during COVID-19, here are some tips on rethinking messaging, audience targeting, and marketing platforms. Rosie Sparks of Skift may have had one of the best introductory takes for tourism digital marketing during the coronavirus outbreak. To paraphrase, she said that hospitality marketers will have to walk a fine line to develop …
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Video marketing for business during COVID-19 can replace trade shows, keep customers engaged, and promote brand transparency. COVID-19 has spread to all 50 states and to almost every country in the world. Along with the pandemic, governments have curtailed business activities and cautioned citizens to stay home as much as possible. As businesses struggle to …
Video Marketing: Keep Your Audience Engaged During COVID-19 Read More »
Bigeye’s podcast features Mike Klotz of Cint, talking about understanding consumer behaviors during COVID-19 using research, survey data, and analytics. IN CLEAR FOCUS this week: Monitoring consumer behaviors during COVID-19. To navigate the pandemic and avoid marketing missteps, understanding consumers’ evolving purchasing behaviors and sentiments towards brands and advertising is more important than ever. Our …
Restaurants affected by COVID-19 are getting creative with their customer acquisition strategies. Read our restaurant marketing tips for inspiration. The restaurant industry has been singled out as one of the kinds of businesses most impacted by the coronavirus crisis. Government orders have closed dining rooms across the country. At the same time, many eateries have …
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Consumers are cutting cable but still watch favorite shows by streaming them. Invest in CTV and Local OTT Media to maximize your marketing investment. Even some researchers who conducted a recent survey of cord-cutters expressed surprise at their study results. Cord cutting refers to people who have canceled their cable TV accounts but kept internet as a …
Why the Best Time to Invest in OTT and Digital Media is Now Read More »
