George Zwierko of Rumbo Marketing discusses the characteristics of Hispanic consumers and what influences their estimated $1.7 trillion in purchasing power. IN CLEAR FOCUS this week: Hispanics make up around 18 percent of the total US population, yet there’s a disparity between the proportion of ad spend allocated to Hispanic media and the number of …
If your property branding isn’t expressing the identity of your multifamily development, you’re not communicating your value to new or existing residents. Why bother with branding? Executive Magazine contributor Samantha Chalmers realizes that residential real estate managers may view branding as less important than optimizing operational efficiency and offering attractive amenity packages. “But make no mistake,” she …
Bigeye’s Senior Strategist, Dana Cassell, joins us to examine the current state of grocery shopping and the ways they are innovating to engage with shoppers. IN CLEAR FOCUS this week: the $800 billion grocery wars. Amazon announced this week that it is opening its first full-size, cashierless grocery store. Bigeye’s Senior Strategist, Dana Cassell, joins …
The unique values and sensitivities of the senior living sector require a specific media outreach and marketing plan with a decidedly long-term approach. Short-term vs. long-term marketing approaches As defined by the independent news source Business 2 Community, the fundamental difference between shorter and longer outreach/marketing plans is goal orientation. Put simply, a shorter plan will …
Why You Should Craft a Longer Media Plan for Senior Living Communities Read More »
Students have long been a key driver in the rental real estate sector, but how do you reach out to this crucial consumer demographic through an effective marketing campaign? Why should you target students? The very thought of renting to college students strikes fear in the hearts of some apartment community owners. The international real …
How to Strategically Target Students for Your Apartment Community Read More »
Virna Sekuj, Strategic Insights Manager at GlobalWebIndex, joins IN CLEAR FOCUS to discuss digital consumerism and evolving attitudes towards personal data. IN CLEAR FOCUS this week: as new research reveals consumers’ growing desire to be compensated for sharing their personal data, we evaluate the viability of the business model that underpins the Internet. Virna Sekuj, …
No matter what you sell from your e-commerce shop, you have a great opportunity to grow your business – follow these steps to gain a competitive edge. Amazon, the world’s e-commerce leader, enjoyed over $280 billion in revenue during 2019, a 20-percent increase from the prior year. Even much smaller, independent digital shops can do …
10 Essential Digital Marketing Tips for Your E-Commerce Store Read More »
While the majority of apartment complex owners understand the importance of reaching out to a targeted consumer demographic in order to fill vacancies, far fewer place enough emphasis on avoiding vacancies by effectively marketing to existing residents. Financial and business experts agree that keeping current tenants in place is one of the best ways for apartment complex …
Investing in Your Resident Retention Efforts To Reduce Turnover Read More »
Often in need of relatively short-term housing while completing their studies, college renters have long been key drivers of the apartment rental market. But what, exactly, are they looking for in an apartment? From short-term tenet agreements to increased risk of property damage, renting to college students has its obvious pitfalls. However, college towns remain …
What College Renters Really Want from Apartment Communities Read More »
Two up-and-coming buzzwords in the worlds of residential real estate and property development marketing, co-living and co-housing draw upon the best of historical traditions and new trends to create shared living environments and communal spaces. There is certainly nothing new about shared living spaces. Offering co-living home options in major cities that span the United …
What’s the Difference Between Co-Living and Co-Housing? Read More »
