The “pet owner” is fast being replaced by the “pet parent”. Let’s discover how smart pet product marketing can reach this key demographic. Pet parent vs. pet owner — it’s a distinction that has launched a million angry polemics in online comment sections. Yet lost in these arguments as to who truly deserves to be …
Banks face a significant marketing challenge. Long valued as steady, reliable institutions, they need to show consumers today that they can be innovative organizations as well. Ask most people what they think about banking, and they’ll say that it’s a necessary service, but one that hasn’t really changed much through the years. That perception is …
With the CBD industry rising in profits and concerns, it’s time to partner with a CBD marketing agency to enhance your brand and product positioning. Whether you’re selling CBD products or you’re a CBD marketing agency, it’s a great time to be green. U.S. farmers are switching — in large numbers — from pumpkins and squash …
The CBD Conundrum: How to Market Your Products Effectively Read More »
Tech is changing virtually every consumer industry, and pet products are no exception. Here’s what you need to know about tech pet product marketing. Thanks to the power connected devices, AI, and wearable tech, we can customize and optimize our diet, our workout regimen, and even our sleep. The human quest for better living through …
It’s time to navigate the tricky terrain of CBD digital marketing with a specialized CBD marketing agency by your side through it all. The health and wellness industry has given us some powerful cultural trends recently: Quinoa, kale, gluten-free…the list goes on. Yet cannabidiol (CBD) has the potential to dwarf all of them. The CBD …
Dog Treats, DVDs, and CBD: 2019’s Hottest Product Category Read More »
While credit unions are almost universally admired, many consumers are still unclear on their benefits. Here’s what credit union marketers need to know. Credit union marketing comes with a significant built-in advantage: Most consumers are predisposed to like and trust credit unions. This, in turn, means they are primed for smart marketing and advertising messages. …
Top Strategies for Credit Union Marketers in 2020 Read More »
Direct to consumer prescription drug ads are everywhere in the US — and almost unseen everywhere else. Here’s why. In the U.S., consumers are bombarded with ads for pharmaceuticals — so much so, in fact, that the very form has become a cliché (think about “active seniors” pursuing their favorite activities while a narrator rattles …
Why Direct to Consumer Pharma Ads Remain a Global Anomaly Read More »
CBD has gone from fringe to mainstream in record time — and treating pets with CBD is the latest trend. So what does this mean for pet care marketing? Step into any CVS or local convenience store and you’re likely to be surrounded by CBD-infused products. In a very short period of time, CBD supplementation …
Why the Market for Pet CBD Supplements and Treats is Booming Read More »
Millennials are a natural audience for pet food marketing — but they shouldn’t be your sole focus. Let’s find out why casting a wider net is the smarter play. We get it — millennials are the cat’s pajamas. They represent a huge generation with a lot of buying power. Thousands of bloggers have written millions …
Pet Food Marketing: Why Millennials Shouldn’t Be The Sole Focus Read More »
Direct to consumer (DTC or D2C) brands are capturing the public’s imagination — and also their dollars. Here’s how your brand can market creatively. The ripple effects of the Internet and social media are responsible for countless changes to the way we work and live. Yet the impact these technologies have had on business is …
How Direct to Consumer Brands Can Market Creatively Read More »
