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Google Fact Check

Google’s New Fact Checking Feature is Filtering the Internet

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Would you be surprised to learn that approximately 23% of information and news on the internet is fake according to Pew Research Center. Maybe not, considering recent publicity about “fake news” during the 2016 presidential election. Facebook and Google received so much negative attention for perpetuating false stories about the candidates that they have begun taking …

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Why people live to eat (and are getting rewarded for it)

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Forget a 15% tip … how about a 35% increase in restaurant guest visits? According to Loyalogy, top loyalty cards and program provider, that’s the expected uplift many restaurants enjoy when they introduce loyalty programs to their marketing mix. Discounts, point systems, loyalty cards, keychains, apps, social media offers, and memberships are just a few …

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TV Ads Aren’t Just a Thing of the Past? Personal Care Ads are Back

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While TV ads aren’t suitable for every product, you need to look no further than brands such as Proactive, the Magic Bullet, or George Foreman to understand how longer advertising segments – also known as direct response television (DRTV) – can educate and engage audiences. Reframing personal case advertising as education: Trademark DRTV tools such …

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How Out of Home Advertising Supports Destination Marketing

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Let’s start with the obvious question. What is out of home advertising or OOH? OOH is a broad term, encompassing any type of advertising where brands interact with potential customers outside their homes. This includes billboards, point of sale displays, bus or street signage, and guerrilla or grassroots marketing events — to name a few.  …

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Apartment hunting just got easier: Listing your dream pad online

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While real estate agents often provide a level of expertise, legal advice, and support, they also add a third-party, middle layer that many businesses and consumers want to avoid. As more and more people prefer to (and expect to) take a “DIY approach” to real estate, an influx of apartment listing and direct-to-consumer sites have …

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The Road Less Traveled: Internet Radio Ads & Travel Marketing

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When planning a digital marketing spend for any travel destination, the top opportunities that immediately come to mind are probably traditional web tools such as your website, click-based advertising, search engine marketing, email campaigns, and other traditional digital tools. What you might be missing, is the incredible promise of internet radio ads. Yes, we’re serious. …

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Why persona marketing is the key for your tourist destination

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Whether guests visit your destination to stay in rustic, canvas yurts under the stars, or pay premium prices to be wined and dined by celebrity chefs and sommeliers — everyone is looking for something that fits their tastes, needs, and lifestyle. Persona marketing helps tourism and hospitality brands define their target audiences and set themselves …

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Stop Overlooking the Forgotten Generation X with Resort Ads

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With so much emphasis on Generation Y’s blooming purchase power and the golden parachutes Baby Boomers are enjoying post-retirement, Generation X, otherwise known as the forgotten generation, is … well, being forgotten yet again. But this is a huge mistake if you are a traveler marketer. Generation X by the numbers: If getting people to …

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Nursing home marketing & print ads go hand-in-hand

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If we were to tell you that print ads go hand in hand with nursing home marketing, you might be tempted to reach for a joke about the slow decline of the print industry and aging clients’ reticence to adopt new marketing technology. It’s true that print ads do perfectly complement and support nursing home …

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7 Ways to incorporate media buying into your business plan

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One of the most common questions we get from small and medium-sized businesses is how to craft a media buying plan tailored to their services. There is an unnecessary air of mystery around the process that can make media buying feel inaccessible to the average business owner. We have an entire department dedicated to business …

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