Despite the potential for success, buying and operating a restaurant can be deemed one of the biggest risks out there – which is why we’re here to help you out with 5 restaurant marketing tips for social media. Various studies show a failure rate of between 60 to 90 percent, with a big chunk washing out during …
5 Social media marketing tips for restaurant owners Read More »
Most of us might struggle to remember a time before smartphones and tablets controlled everything from our fitness routines and navigation systems, to our budgets and day-to-day communication…but we can still remember. Generation Z, on the other hand, won’t. Generation Z, the age cohort directly following Millennials who were born after 1992, is the first …
Why marketing to generation Z isn’t as easy as you think Read More »
One of Google’s most valuable assets is its data, of course, which is why we carefully adhere to their best practices about “micro-moments” anytime we help our clients build a new mobile marketing strategy. As Google describes, “micro-moments occur when people reflexively turn to a device — more often than not a smartphone — to …
How mobile marketing “micro-moments” can increase sales and ROI Read More »
What is Programmatic Advertising (PA): Programmatic advertising tools use complex analysis, forecasting, and regression algorithms to crunch millions of data points to find trends within certain customer groups. Once trends or behavioral patterns have been identified, the tool serves and optimizes content to your ideal audience in real time. As new data continues to be …
Programmatic Advertising 101: Why nerdy trends are profitable Read More »
Video is one of the most popular and important tools for brands in the market today … yet one of the biggest concerns we hear from our clients is that their videos aren’t successful: people aren’t watching or sharing them, or they are closing the video before the main messaging is complete. Usually, this is …
Use topic framing for guaranteed corporate video success Read More »
For several years, we’ve been reticent to encourage clients to invest big bucks in television ads because the audience simply isn’t narrow enough to make the return on investment — which is often quite low after you factor in production overhead and distribution costs — worthwhile. While television was once a premium medium for advertisers …
What is OpenAP and how it can help you reach your target market Read More »
Craft Creative Cross Channel Campaigns: Every year, Bergdorf Goodman creates elaborate holiday window scenes in their flagship New York City store. These themed displays are a highly anticipated holiday tradition that shoppers consistently look forward to every season. To build excitement, Bergdorf begins previewing their displays months in advance with Instagram and YouTube “teasers.” This …
The real reason we start celebrating Christmas in July Read More »
Ed & Lorraine Warren: America’s Demonic DuoBy: BIGEYE Posted on October 31, 2017 Join us on an infographic journey as we trace Ed and Lorraine Warren’s career of facing fear and supernatural danger full force, in the well-documented cases of The Perron Family and the possessed Raggedy-Ann Doll, Annabelle. A couple devoted to revoking dangerous …
Ed & Lorraine: America’s Demonic Duo & Hollywood’s Inspiration Read More »
1. Four Quarters vs. Ten Dime At BIGEYE, we would rather have four quarters than ten dimes. In other words, seek out quality app users — even if that means your adoption and download rate will be slower at first — because happy users leave positive reviews, share your content, and become unofficial brand ambassadors …
How to Get a Five-Star App Rating and Five-Digit Downloads Read More »
The celebrated Forrester Research institute unequivocally states that “traditional one-to-one, last-touch methods of allocating demand to marketing efforts are outdated and lead to a suboptimal marketing mix. Customer Intelligence (CI) professionals must adopt a cross-channel attribution model in order to optimize marketing budgets, accurately calculate customer value and acquisition costs, and develop a holistic view …
Cross-Channel Attribution is One Trend You Can’t Afford to Miss Read More »
