Audience Segmentation

Why Email Marketing Remains Valuable Even In an Era of Email Glut

Why Email Marketing Maintains Its Value & Why You Should Use It

Leave a Comment / Audience, Audience Segmentation, Content Marketing, Creative & Production / By

Email marketing is a very important aspect of almost any business’s growth. It’s how brands, both large and small, communicate sales, special events and interesting content in order to help the brand remain on the subscriber’s mind. Many companies require submission to their email lists in order to use their services.  And, it’s a simple …

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Hotel turns traditional hotel marketing strategy upside down 1200x600 c default

Hotel turns traditional hotel marketing strategy upside down

Leave a Comment / Audience, Audience Segmentation, Market Intelligence, Tourism Hospitality Convention / By

“Where are you staying?” It’s a surmising question, in the same vein as “Who are you listening to right now?” or “What’s your favorite restaurant?”  For inquisitive trend conscious types, finding out a person’s hotel lodging preference is the equivalent of a dog sniffing another dog’s butt. The answer provides insight into that person’s character. …

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