Considering the prevalence (and incredible convenience) of online retail outlets such as Amazon, it’s no surprise that these channels are gaining popularity. In fact, a whopping 81% of shoppers research products online prior to completing a purchase, causing retailers with brick and mortar shops to grow increasingly creative – with even more compelling offers – in …
Betting on an impulse: Visual retail merchandising Read More »
When operating in a highly saturated market, it is especially important for a business to have a competitive advantage that sets the company apart from the others. Finding that one thing that makes a business unique involves being innovative and thinking strategically about an industry. For example, Coca-Cola operates in the soda market with PepsiCo, …
Steps to Defining A Competitive Advantage In Your Market Read More »
For resort marketers, community management can present challenges unique to the industry. A high-end resort has different needs than, say, a massive chain of budget hotels, and as such it’s important to understand the “lay of the land” to reach the correct audience. While there is no one right way to accomplish this feat, the …
Resort Marketing & Community Management: The ins and outs Read More »
Parents are always looking for ways to save money. If you have kids of your own, you know just how expensive it can be to feed, clothe and entertain an 8-year-old ball of energy. In fact, Parenting Magazine says the average child costs about $15,000 a year (and that doesn’t even include extras like private …
What a Bargain! Successful Strategies for Marketing to Parents Read More »
At our Orlando marketing agency, we believe that in building your business, it’s becoming increasingly important to try to build a community around what you do. Building a community fosters engagement both online and offline, encouraging people to share their thoughts and opinions and to make their voices heard. One of the best ways to …
Cultivating Community Through an Event Based Strategy Read More »
For most companies, your audience is the heart of your brand. When they’re satisfied, it means that the brand has lived up to its promise. People who love their favorite brands can be some of the best marketing resources you have…and you don’t even have to pay them! When your audience is so impressed with …
The five Tips for Identifying Your Business’s Target Audience Read More »
It’s a movie cliche we’ve seen a million times: a woman goes to purchase a car, but gets swindled by a sleazy salesman because she supposedly doesn’t know her way around a car. Regardless of whether this was ever an accurate depiction of women’s role in the automobile purchasing process, this is certainly not the …
Why Automobile Companies Must Understand Mom Marketing Read More »
Once a marketer has addressed the proper mom segment for his product or service, it becomes time for him to create an approach that reaches out to her. Finding an appeal that works to address the target helps generate brand preference down the line. Just as there are multiple methods for subdividing the moms market, …
The Differing Appeals of the Healthcare Field in the Mom Market Read More »
Email marketing is a very important aspect of almost any business’s growth. It’s how brands, both large and small, communicate sales, special events and interesting content in order to help the brand remain on the subscriber’s mind. Many companies require submission to their email lists in order to use their services. And, it’s a simple …
Why Email Marketing Maintains Its Value & Why You Should Use It Read More »
“Where are you staying?” It’s a surmising question, in the same vein as “Who are you listening to right now?” or “What’s your favorite restaurant?” For inquisitive trend conscious types, finding out a person’s hotel lodging preference is the equivalent of a dog sniffing another dog’s butt. The answer provides insight into that person’s character. …
Hotel turns traditional hotel marketing strategy upside down Read More »
