Audience Segmentation

This week’s guests, Paul Randle and Alexis Eyre, discuss their book, “Sustainable Marketing: The Industry’s Role in a Sustainable Future.” They explain why it’s imperative for marketers to shift from a focus on revenues toward balancing commercial, societal, and environmental goals. The authors also describe how their framework, the Sustainable Marketing Compass, can help brands …

Sustainable Marketing with Paul Randle and Alexis Eyre Read More »

Whitney Dunlap-Fowler discusses cultural insights’ in marketing, emphasizing multicultural understanding and AI’s impact on consumer research.

Whitney Dunlap-Fowler discusses cultural insights’ in marketing, emphasizing multicultural understanding and AI’s impact on consumer research.

Guest Kim Lawton discusses marketing in regulated categories, her roles at Inspira and Enthuse, and aiding women entrepreneurs through the Enthuse Foundation.

Jarie Bolander discusses story-driven marketing, the power of narrative in business, and transitioning from engineering to entrepreneurship.

MIT’s Jenny Li Fowler discusses social media management and her new book, “Organic Social Media,” with top tips for social media strategy and content creation.

Melina Palmer discusses pricing psychology and her new book, ‘The Truth About Pricing,” exploring customer value, dynamic pricing, and low pricing pitfalls.

Julian Bleecker of Near Future Laboratory joins us for the second discussion about how Design Fiction can help us imagine harder and envision possible futures.

Julian Bleecker discusses the development Design Fiction, a practice he pioneered for imagining future scenarios through the creation of tangible artifacts.

Mark Shayler discusses his book, “You Can’t Make Money from a Dead Planet” about profitable sustainability, the circular economy, and combating climate anxiety.