Audience Segmentation

Multicultural marketing expert and CEO of Blended Collective, Lydia Michael, discusses her new book, Brand Love: Building Strong Consumer-Brand Connections.

Demystifying Marketing Mix Modeling with Greg Dolan of Keen Decision Systems. We learn how Keen’s AI-based real-time insights optimize brand value creation.

Bigeye Property Marketing with Tom Mahoney and Rhett Withey: Learn how to stand out in a competitive rental market by building distinctive property brands.

Interview with Jay Mandel, author of Brand Strategy In Three Steps, on blending marketing principles with personal insights for more meaningful brand strategy.

Experts in sustainable development, retail, innovation, and consumer behavior explore the challenges and opportunities for marketing sustainability. We discuss topics including the shift to a purpose-driven economy, the advertising industry’s impact on carbon emissions, and ways in which brand marketers can influence eco-friendly consumer choices with verifiable claims. To receive a 25 percent discount on books published by Kogan Page, use promo code BIGEYE25 at KoganPage.com.

Using consumer brain data, Kevin Keane discusses how to improve brands’ creative effectiveness, and why sonic assets enhance memory encoding and activation.

IN CLEAR FOCUS guest Josh Bernoff, author of Build A Better Business Book, shares expert advice on how to plan, write, and promote an impactful business book.

Guidance on developing creative and impactful sustainability marketing with Solitaire Townsend, author of The Solutionists: How Businesses Can Fix The Future.

Emmanuel Probst of Ipsos on Assemblage: The Art and Science of Brand Transformation and how contextual brand tracking can inform more strategic brand marketing.

Exploring the rapid adoption of Artificial Intelligence in marketing, we revisit conversations with recent guests, including Katie King, Renee Hartmann, Nick Wolny, Dave Kaye, Paul Sloane, Rohit Bhargava, and Martin Oxley. Conversations examine the ways in which AI is being used in sales and marketing, retail, consumer research, translation, and content creation with relevant examples and case studies. Links to the books mentioned in this episode are provided in the transcript.