Consumer Insights

Sonia Thompson is a recognized expert on inclusive marketing. In this encore episode, Sonia shares her experiences as a Black woman that led her to notice how brands and retailers struggled to engage people who didn’t fit into what has been considered mainstream. Sonia discusses the success of Rihanna’s Fenty brand and Target’s focus on co-creating with Black employees and suppliers. Sonia also addresses common misconceptions about the Black community and representation in ads.

A mom, foodie, creator and environmental scientist, Marley Goldin joins us to discuss Influencer marketing and creating an attainable eco-friendly lifestyle.

Consumer psychologist, marketing professor, and bestselling author Michael Solomon discusses his new online course focused on consumer engagement – Engage!

Innovation expert and author Paul Sloane joins us to discuss his book, Lateral Thinking For Every Day, and its applications for brand marketers and advertisers.

Chris Harvey of Activate Research shares some favorite models and frameworks that can help researchers better understand, predict, and change consumer behavior.

AI expert and author Katie King joins us to discuss her book, AI Strategy for Sales and Marketing, exploring use cases for brand marketers and advertisers.

Making his third appearance on the podcast, Nick Wolny is the Senior Editor of the Financial Independence Vertical at NextAdvisor, in partnership with Time. Nick’s career includes freelance writing, business consulting, and he’s a leading voice on LGBTQ+ capitalism. Nick joins us for a lively discussion about the evolution of the creator economy, and how new AI tools such as DALL-E and ChatGPT will impact marketers and creators in 2023.

The new year brings a new season of IN CLEAR FOCUS – Bigeye’s podcast on the business of advertising. Enjoy this preview episode of upcoming interviews.

Timothy Hughes, author of our featured book, Social Selling, discusses how to create digital communities and turn curated online relationships into sales.

The author of Using Semiotics In Retail, Dr. Rachel Lawes explains how semiotics can help retailers and brand marketers boost sales.