Consumer Insights

Cindy Casper is a seasoned consumer marketing researcher and the Principal of boutique consultancy, Casper Insights. Cindy discusses how her career in marketing research began with ad effectiveness testing and explains the role that secondary, syndicated data can play. We discuss Cindy’s innovative approach to customer segmentation and the creation of authentic personas for collegiate clients. Cindy also shares her go-to tool for results analysis and data visualization.

Christina Inge is the author of this month’s Bigeye Book Club selection, Marketing Metrics, and discusses making better marketing decisions based on data.

Most owners regard their pets as family members. In this encore, Dr. Laurent-Simpson explains what the new “multispecies family” means for petcare brands.

Making a return visit to Bigeye’s podcast, our guest this week is Ksenia Newton of Brandwatch. Ksenia explains how she triangulates different sources of data, including social listening, to derive fresh consumer insights about shopping behaviors in-store and online. Ksenia shares insights from her recent Brandwatch reports and makes some predictions about how inflationary pressures …

Retail Trends in 2022 with Ksenia Newton Read More »

Celebrating Hispanic Heritage Month, guest hosts Camila Swanson and Jorge Sedano lead this week’s podcast focusing on multicultural consumer insights.

Nancy Harhut is the author of this month’s Bigeye Book Club selection, Using Behavioral Science in Marketing, and discusses how to drive more leads that convert.

Bigeye’s Tim McCormack and Maegan Trinidad discuss cookieless digital advertising and how they’re responding to new challenges in audience targeting.

Melanie Deziel is an award-winning branded content creator and author of the bestselling book, The Content Fuel Framework. Melanie discusses how she became the first editor of branded content at The New York Times and shares what she’s learned about the art and science of creating engaging and effective inbound marketing. We discuss Melanie’s framework …

The Content Fuel Framework (Encore) Read More »

Andrew Jenkins is the author of Social Media Marketing for Business: Scaling an integrated social media strategy across your organization, this month’s Bigeye Book Club selection. Reflecting case studies from his time client-side and agency-side, Andrew shares practical tips, social tools, and content strategies applicable to organizations of any size. IN CLEAR FOCUS listeners can claim a 20 percent discount at KoganPage.com by using the promo code BIGEYE20 at checkout.

While many people profess a desire to help fight climate change by engaging in more sustainable behaviors, there’s often a gap between people’s expressed intentions and their actual behaviors.