Bigeye Book Club — Brand Storytelling with Miri Rodriguez
Our podcast guest is Simon Bailey, co-author of Myths of Branding, this month’s Bigeye Book Club selection. Simon discusses some of the false myths that abound in branding.
Consumer Insights
Brand Strategy Measurement: The 4 S’s Framework
Regardless of the size of your organization, as a brand manager or marketer, you’ve likely had to make some difficult choices in the face of constantly evolving consumer behaviors and elevated expectations during the pandemic. E-commerce adoption and price inflation have both grown exponentially, while supply chain issues continue to be a persistent headache for brands, negatively impacting revenues and endangering long-term growth. In this guide, we’ll explain how combining datasets can answer questions about your brand’s health.
Retail Disrupted: Episode 4
Our podcast guest is Simon Bailey, co-author of Myths of Branding, this month’s Bigeye Book Club selection. Simon discusses some of the false myths that abound in branding.
Bigeye Book Club: Myths of Branding
Our podcast guest is Simon Bailey, co-author of Myths of Branding, this month’s Bigeye Book Club selection. Simon discusses some of the false myths that abound in branding.
The Creator Economy with Nick Wolny
The creator economy is disrupting advertising, and provides many creators with a viable alternative to traditional employment. Guest Nick Wolny is a prolific writer and the founder of Camp Wordsmith, a business and writing incubator for entrepreneurs. Nick offers advice for anyone considering becoming an independent creator, and explains why creative content side hustles have been embraced among Gen Z. Nick also shares his views on artificial intelligence-based writing tools.
Conducting a Brand Audit with Dana Cassell
Bigeye’s senior strategist Dana Cassell joins us to kickstart the new year and our ninth season of the podcast. Dana discusses the importance of auditing all a brand’s assets and explains Bigeye’s five-step process. Learn why brand audits start with internal branding, move to external branding, and need to incorporate customer experience. Dana offers advice on determining which KPIs managers need to monitor to track a brand’s health. Link to free audit guide in the show notes.
The Content Fuel Framework (Encore)
Qualitative researcher Jon Cohen joins us to explain why we can’t trust what people say – and how their answers can lead us astray. Jon shares invaluable lessons learned from his career in consumer insights and discusses key ideas and frameworks in his book, Asking for Trouble. Jon demonstrates how researchers can ask better questions and listen harder to get closer to consumer truths – leveraging insights to develop more imaginative creative ideas and compelling communications.
Asking for Trouble with Jon Cohen
Qualitative researcher Jon Cohen joins us to explain why we can’t trust what people say – and how their answers can lead us astray. Jon shares invaluable lessons learned from his career in consumer insights and discusses key ideas and frameworks in his book, Asking for Trouble. Jon demonstrates how researchers can ask better questions and listen harder to get closer to consumer truths – leveraging insights to develop more imaginative creative ideas and compelling communications.
Retail Disrupted E3: Brand Choices
The third in a special series of podcasts reflecting consumer insights from Bigeye’s national study, Retail Disrupted. In this episode, we identify the factors that most influence consumers’ brand choices and look at COVID-19’s impact on people’s attitudes toward recycling, upcycling, and sustainability.
Revealing Deeper Consumer Insights with Projectives
Projective techniques are powerful consumer insights tools – but are often misunderstood. Our guests, Dr. John Whittle and Nigel Roth share ways in which projectives can uncover consumers’ deepest motivations, responses, and how they really feel about brands. We discuss real-world case studies and hear recommendations on how and when to use different projectives. A fascinating dive into techniques that encourage participants’ imagination, expression, and free association.