Consumer Insights

IN CLEAR FOCUS: Jeff Greenfield, co-founder and CEO of Provalytics, discusses AI-driven marketing attribution in a privacy-first world. As third-party cookies and user-level tracking decline, Jeff explains how his platform, Provalytics, combines marketing mix modeling with the granularity of multi-touch attribution. Learn how marketers can measure effectiveness across channels, including “no-click” media like CTV and …

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IN CLEAR FOCUS: Marketing expert and futurist Rohit Bhargava makes a return appearance to discuss his latest book, “Non-Obvious Thinking: How to See What Others Miss.” Discover how Rohit’s SIFT framework (Space, Insights, Focus, Twist) uncovers hidden opportunities and innovative solutions. Rohit shares compelling examples of non-obvious thinking in action, from questioning map accuracy to …

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IN CLEAR FOCUS: Jordan Morrow, SVP of Data and AI Transformation at AgileOne and the “Godfather of data literacy,” discusses the intersection of AI and data literacy. Jordan shares insights on the four levels of analytics, the “three C’s” of data literacy, and practical steps for organizations to build data confidence. As the author of …

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IN CLEAR FOCUS: Ron Levac, Chief Innovation Officer at Spectrio, explores the transformation of retail through digital signage and Retail Media Networks (RMNs). As brick-and-mortar stores influence 80 percent of purchases, Ron reveals how retailers can leverage digital displays, AI, and data analytics to enhance customer experiences. Learn how emerging technologies like MicroLED are revolutionizing …

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IN CLEAR FOCUS:Peter Benei, remote work expert and AI marketing practice lead at Intercept Scale, explores the evolution of marketing leadership. Benei shares frameworks from his book “Leadership Anywhere,” including the Transparent Leadership Triangle and Asynchronous Communication Matrix. He discusses AI adoption in marketing, highlighting implementation challenges and opportunities. Learn how transparency, remote leadership strategies, …

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IN CLEAR FOCUS: Rich Kahn, co-founder and CEO of Anura.io, discusses ad fraud, projected to cost businesses $100B this year. Rich shares insights on identifying fraudulent traffic, including Sophisticated Invalid Traffic (SIVT), using advanced detection techniques. He emphasizes third-party certification, cohesive fraud prevention strategies, and why marketers must reject fraud as a business cost. Explore …

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IN CLEAR FOCUS: Lynn Daniel, founder and CEO of The Daniel Group, shares insights on differentiating B2B customer experiences. He discusses building trust through communication, leveraging feedback with phone surveys and AI tools, and improving frontline engagement. Learn how understanding the ‘why’ behind customer satisfaction and responding promptly can transform business success. Lynn describes actionable …

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Cairo Kenan Marsh, founder of Tokyo-based marketing consultancy relativ*, explores evolving consumer loyalty trends and relationship-driven marketing strategies. Drawing from his experience with Fortune 500 companies and independent brands, Cairo discusses the shift from transactional marketing to authentic brand relationships. He shares insights on balancing data science with creativity and demonstrates how relationship-focused strategies drive …

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In this week’s episode, Carolyn Lowe, the founder and CEO of ROI Swift, shares practical Amazon marketplace strategies for brand success. Drawing from her own experience managing a $2B division at Dell and advising established e-commerce businesses and startups, Carolyn discusses profitability tactics, advertising approaches, and emerging opportunities on the platform. Learn how brands can …

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Kian Bakhtiari, the author of December’s Bigeye Book Club selection, “Marketing for Social Change,” discusses how brands can drive meaningful social impact. Kian explores moving beyond performative activism to authentic change, strategies for maintaining momentum, and the evolution of marketing from driving consumption to creating positive social outcomes. He shares practical insights for marketers seeking …

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