Consumer Journey Mapping

Cairo Kenan Marsh, founder of Tokyo-based marketing consultancy relativ*, explores evolving consumer loyalty trends and relationship-driven marketing strategies. Drawing from his experience with Fortune 500 companies and independent brands, Cairo discusses the shift from transactional marketing to authentic brand relationships. He shares insights on balancing data science with creativity and demonstrates how relationship-focused strategies drive …

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In this week’s episode, Carolyn Lowe, the founder and CEO of ROI Swift, shares practical Amazon marketplace strategies for brand success. Drawing from her own experience managing a $2B division at Dell and advising established e-commerce businesses and startups, Carolyn discusses profitability tactics, advertising approaches, and emerging opportunities on the platform. Learn how brands can …

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Kian Bakhtiari, the author of December’s Bigeye Book Club selection, “Marketing for Social Change,” discusses how brands can drive meaningful social impact. Kian explores moving beyond performative activism to authentic change, strategies for maintaining momentum, and the evolution of marketing from driving consumption to creating positive social outcomes. He shares practical insights for marketers seeking …

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A conversation with Simon Kingsnorth, the author of November’s Bigeye Book Club selection, “Marketing in Web 3.0.” Discover how AI, the metaverse, and Web 3.0 are reshaping marketing strategies. Simon shares insights on effective AI implementation, community building in decentralized platforms, and practical steps for brands entering virtual environments. Hear why human creativity remains essential …

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Northwestern University professor and former Baxter International Chairman and CEO Harry M. Kramer, Jr. discusses his new book “Your Values-Based Legacy,” examining how legacy building is a lifelong journey. Drawing from executive and academic experience, Harry shares how connections, community, and choices shape meaningful impact. The conversation explores generational approaches to social impact, value-driven leadership, …

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Benjamin Johnson, CEO of Particle41, discusses technology optimization for business growth. From a periodic table of business tools to application modernization, Ben shares insights from his 20+ years of experience, including tech stack assessment, custom solutions versus off-the-shelf software, fractional CTO services, and practical approaches to legacy system updates. The conversation includes case studies, AI, …

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Kyle Roof, noted SEO expert and creator of Page Optimizer Pro, discusses the science of SEO. We hear his journey from attorney to SEO innovator, including his “Lorem Ipsum” experiment. Kyle discusses insights from 400+ tests, emphasizing SEO’s mathematical nature and balancing technical optimization with quality content. We examine his testing methods, findings on grammar …

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Swag.com co-founder Jeremy Parker has transformed the promotional products industry. We explore his entrepreneurial journey, Swag.com’s growth strategies, and insights on market research and product curation. Jeremy shares how he adapted his marketing approaches and used customer feedback. We also discuss his new venture, Swag.Space, and how Swag.com grew to $40 million in sales. Jeremy …

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In the first episode of our seventeenth season, guest Stefan F. Dieffenbacher discusses innovation strategies for business growth. With 90 percent of innovation initiatives failing, Stefan shares insights from his book, “How To Create Innovation” and introduces us to the UNITE framework. We learn why Stefan favors the Jobs To Be Done approach over traditional …

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Jason Greenwood of Greenwood Consulting discusses B2B e-commerce, highlighting its complexities compared to B2C. He notes many B2B brands lag behind in digital capabilities, facing challenges like outdated data management and internal resistance. Jason shares a case study that illustrates how streamlining processes can improve efficiency. Hear why Jason predicts rapid B2B e-commerce growth, driven …

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