Mapping the customer experience journey will let you visualize and gain insights about the steps customers take when they interact with your business. As an online business marketer, you can think of a customer experience journey as a description of each person’s behavior as they interact with your website. As a typical map helps you …
Follow Your Customer Experience Journey to Improve Your ROI Read More »
Advertising is all about making a product or service known and this service is usually accomplished by the individual himself or by a marketing agency. Having the passion and creative talent to build and manage an advertising agency is one thing, however to stay in business; you have to learn how to market your advertising …
How to Market Your Advertising Agency and Who to Target Read More »
Contemporary retail marketing is a brave new world. While some basic principles remain when it comes to implementing effective retail marketing strategies, others have evolved to acknowledge and appeal to the new breed of consumer. Does your business have what it takes to succeed in today’s dynamic landscape? Let’s take a closer look at three critical components of …
Why perfecting the retail marketing mix is important Read More »
Recently, tech blogs and trendsetters alike have been talking about Ello, a new social media site designed to serve as an alternative to Facebook. In many ways, it seems preposterous that a company would try to challenge – or even potentially replace – Facebook, which is by far one of the largest technology companies in the …
Assessing Ello and Emerging Social Media Sites For the New Year Read More »
With so many tools, webinars and publications available for marketers within the financial services industry, it’s often difficult to sift through the clutter to figure out the most “essential” strategies for bank marketing success. However, some strategies do stand above others, and these tried-and-tested outreach methodologies can create sizable success within your financial institution. That’s …
Know The Top Tips for Financial Institution Marketing Read More »
I’m always baffled when I learn about marketers who don’t have a full understanding of their customers’ behaviors. To me, the customer’s journey is the first place marketers should turn when trying to analyze ways they can improve their business. From a theoretical perspective, understanding the journey helps the marketer understand the business itself. Oftentimes, …
How You Can Better Understand the Customer Journey Read More »
In a world where children aren’t being taught cursive (because, frankly, who needs it when you have a tablet?), it’s getting harder and harder for marketers to stay in touch with the younger generation. Back in our day, we didn’t have to worry about chargers and crashing devices – in fact, we could just tell …
Multi-screen generations & how to properly market to them Read More »
So you’ve heard the hype about Google+. You’ve caught snippets of its new features and heard word of its competition with Facebook, but you don’t quite get the benefits and aren’t completely decided if you are going to sign up for an account. New social media platforms can be overwhelming. Heck, a lot of people …
The debate big debate: To Google+, or not to Google+ Read More »
In the advertising industry, we are now seeing a divide between traditional and digital agencies. And the people searching for creative advertising agencies are left feeling like they need to pick a side. Do you stick with the conservative, traditional agency or try something different with a trendy, digital agency? This definite division between agencies …
Traditional agencies tactics verse Digital agencies Read More »
