Consumer Journey Mapping

While many people profess a desire to help fight climate change by engaging in more sustainable behaviors, there’s often a gap between people’s expressed intentions and their actual behaviors.

Qualitative researcher Jon Cohen joins us to explain why we can’t trust what people say – and how their answers can lead us astray. Jon shares invaluable lessons learned from his career in consumer insights and discusses key ideas and frameworks in his book, Asking for Trouble. Jon demonstrates how researchers can ask better questions and listen harder to get closer to consumer truths – leveraging insights to develop more imaginative creative ideas and compelling communications.

Qualitative researcher Jon Cohen joins us to explain why we can’t trust what people say – and how their answers can lead us astray. Jon shares invaluable lessons learned from his career in consumer insights and discusses key ideas and frameworks in his book, Asking for Trouble. Jon demonstrates how researchers can ask better questions and listen harder to get closer to consumer truths – leveraging insights to develop more imaginative creative ideas and compelling communications.

The third in a special series of podcasts reflecting consumer insights from Bigeye’s national study, Retail Disrupted. In this episode, we identify the factors that most influence consumers’ brand choices and look at COVID-19’s impact on people’s attitudes toward recycling, upcycling, and sustainability.

Projective techniques are powerful consumer insights tools – but are often misunderstood. Our guests, Dr. John Whittle and Nigel Roth share ways in which projectives can uncover consumers’ deepest motivations, responses, and how they really feel about brands. We discuss real-world case studies and hear recommendations on how and when to use different projectives. A fascinating dive into techniques that encourage participants’ imagination, expression, and free association.

es of podcasts reflecting consumer insights from Bigeye’s national study, Retail Disrupted, looks at the role that smart speakers and displays play in consumers’ shopping behaviors.

While many people profess a desire to help fight climate change by engaging in more sustainable behaviors, there’s often a gap between people’s expressed intentions and their actual behaviors.

For our 100th episode, we catch up with previous guests to discuss DTC advertising and insights from Bigeye’s new report, Retail Disrupted.

IN CLEAR FOCUS: The first in a series of podcast episodes accompanying Bigeye’s 2021 study, Retail Disrupted: What Shoppers Want From Brands Today. Based on a national survey of over 1,500 US shoppers, it’s clear that consumers are demanding more from retailers than ever before. In this pod, we explore key data points from the report with retail futurist Doug Stephens and influencer marketing expert Paige Garrett and discuss what the findings mean for retail and direct-to-consumer marketers.

Encore: As millions of views of “unboxing” videos on social media demonstrate, packaging is an important part of the customer experience. Industry expert Brandon Frank explains how evolving consumer attitudes are leading brands to embrace sustainable packaging solutions. Brandon shares the inside story of innovative packaging his company, Pacific Packaging Components, developed for premium beauty brand Drunk Elephant, and his role as a member of Credo’s Clean Beauty Council.