Consumer Journey Mapping

Julian Bleecker of Near Future Laboratory joins us for the second discussion about how Design Fiction can help us imagine harder and envision possible futures.

Julian Bleecker discusses the development Design Fiction, a practice he pioneered for imagining future scenarios through the creation of tangible artifacts.

Mark Shayler discusses his book, “You Can’t Make Money from a Dead Planet” about profitable sustainability, the circular economy, and combating climate anxiety.

Jenni Romaniuk, Associate Director, the Ehrenberg-Bass Institute, discusses her book, Better Brand Health: Measures And Metrics For A ‘How Brands Grow’ World.

Carl Klevbo of MyTelescope on share of search as a metric to assess brand awareness, forecast market dynamics, and reflect the impact of brand-building media.

Jim Kraus of the Buyer Persona Institute explains how a qualitative research method, the Five Rings of Insight, informs Buyer Personas to improve marketing.

Award-winning creative strategist and MAIP mentor Alex Santiago discusses humanizing brands, multicultural advertising, and his book, “Stop Asking For Logos.”

Consumer insights from Helen Edwards and “From Marginal To Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes – and How to Get There First.”

Scott Smith and Susan Cox-Smith of strategic foresight consultancy Changeist are co-authors of “Future Cultures: How To Build A Future-Ready Organization Through Leadership.” Scott and Susan explain the practice of applied futures and how to be better prepared for a range of potential futures by embracing creative thinking and innovative methodologies. Listeners receive a 25 percent discount on “Future Cultures” at KoganPage.com by using the promo code BIGEYE25 at checkout.

B2B marketing expert Mark Stouse discusses how his platform ProofAnalytics.ai supports decision-making and shares leadership insights from his upcoming book.