Market Intelligence

A Facebook Only a Mother Could Love How Social Are Moms

A Face(book) only a mother could love: How social are moms?

Leave a Comment / Audience, Audience Analysis, Consumer Insights, Market Intelligence / By

When Facebook first began, it was a tool for students to connect with one another, typically within a limited age range of about 20-30.  Later, when Zuckerberg opened up the Facebook forum to people of all ages, more people learned about the value of reaching out to one another using what is now the world’s …

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Hotel turns traditional hotel marketing strategy upside down 1200x600 c default

Hotel turns traditional hotel marketing strategy upside down

Leave a Comment / Audience, Audience Segmentation, Market Intelligence, Tourism Hospitality Convention / By

“Where are you staying?” It’s a surmising question, in the same vein as “Who are you listening to right now?” or “What’s your favorite restaurant?”  For inquisitive trend conscious types, finding out a person’s hotel lodging preference is the equivalent of a dog sniffing another dog’s butt. The answer provides insight into that person’s character. …

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