Market Intelligence

Guest Kim Lawton discusses marketing in regulated categories, her roles at Inspira and Enthuse, and aiding women entrepreneurs through the Enthuse Foundation.

Jarie Bolander discusses story-driven marketing, the power of narrative in business, and transitioning from engineering to entrepreneurship.

MIT’s Jenny Li Fowler discusses social media management and her new book, “Organic Social Media,” with top tips for social media strategy and content creation.

Melina Palmer discusses pricing psychology and her new book, ‘The Truth About Pricing,” exploring customer value, dynamic pricing, and low pricing pitfalls.

Julian Bleecker of Near Future Laboratory joins us for the second discussion about how Design Fiction can help us imagine harder and envision possible futures.

Julian Bleecker discusses the development Design Fiction, a practice he pioneered for imagining future scenarios through the creation of tangible artifacts.

Mark Shayler discusses his book, “You Can’t Make Money from a Dead Planet” about profitable sustainability, the circular economy, and combating climate anxiety.

Jenni Romaniuk, Associate Director, the Ehrenberg-Bass Institute, discusses her book, Better Brand Health: Measures And Metrics For A ‘How Brands Grow’ World.

Carl Klevbo of MyTelescope on share of search as a metric to assess brand awareness, forecast market dynamics, and reflect the impact of brand-building media.

Jim Kraus of the Buyer Persona Institute explains how a qualitative research method, the Five Rings of Insight, informs Buyer Personas to improve marketing.