Audience

Our guest is Melina Palmer, CEO of The Brainy Business. We discuss Melina’s book and how leveraging Behavioral Economics can yield fresh consumer insights.

A conversation with Kevin Perlmutter, Founder and Chief Strategist of Limbic Brand Evolution. Kevin explains how he established his brand strategy and neuromarketing consultancy, and shares some of the ways he helps brands increase consumer desire, engagement, and loyalty with emotional insights. We discuss the use of agile consumer neuroscience research tools to evaluate creative, …

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To coincide with the release of Bigeye’s ENVISION 2022 video, an extended interview with Scaling Retail’s CEO Syama Meagher on the future of digital fashion.

Marc Guldimann discusses how his company Adelaide quantifies the true quality of media through the lens of attention with its innovative Attention Unit (AU).

Marc Guldimann discusses how his company Adelaide quantifies the true quality of media through the lens of attention with its innovative Attention Unit (AU).

Our guest is Faris Yakob, the author of Paid Attention: Innovative Advertising for a Digital World, this month’s Bigeye Book Club selection. Faris explains what attention is, what the latest research reveals about how it works in humans, and the important role it plays in advertising. Faris also discusses his planning model, the Media Pyramid. IN CLEAR FOCUS listeners can claim a 20 percent discount on Paid Attention at KoganPage.com by using the promo code BIGEYE20 at checkout.

Since Facebook changed its corporate name to Meta, there’s been an increased interest in the metaverse. Our guest this week is Matt Garrepy, Chief Digital Officer of Solodev, a cloud services company headquartered in Orlando. Matt explains some of the technologies that underpin virtual worlds like Decentraland and discusses why they could become primary channels for consumer engagement and transactions. Matt also forecasts future roles for NFTs in retail and brand marketing.

Our guest this week is Dr. Andrea Laurent-Simpson, the author of Just Like Family: How Companion Animals Joined The Household. Andrea explains why a majority of pet owners regard their animals as members of the family and suggests how pet product manufacturers and marketers should approach the emergence of the “multispecies family.” Andrea uses contemporary advertisements to illustrate how dogs and cats are increasingly identified and treated as legitimate members of the household.