IN CLEAR FOCUS: Alan Barker, author of “The Complete Copywriter,” explores the evolving craft of copywriting. Alan shares four core competencies: curiosity, mental mobility, design thinking, and objectivity. He distinguishes between copy, which sells, and content, which informs. He discusses managing creative risk and emphasizes customer-focused conversations over interruption marketing. Hear why human imagination gives …
IN CLEAR FOCUS: Satej Sirur, CEO of Rocketium, discusses how AI is transforming creative operations for brands like Amazon and Walmart. Satej explains how Rocketium combines creative automation, brand governance, and analytics to streamline content production while maintaining brand consistency. Satej also shares insights on using AI to improve creative workflows, how performance analytics reveal …
IN CLEAR FOCUS: Andrew Geoghegan, CMO at William Grant & Sons and author of the new book”Effective Brand Building,” shares frameworks for brand growth. Andrew explains why consumers don’t care about brands, the importance of organizational awareness, his 6C’s audit approach, and strategies for different brand stages. Using case studies, he illustrates principles for balancing …
IN CLEAR FOCUS: Mona Kinal, CMO at G2A.com, discusses digital entertainment marketing. She shares the strategy behind G2A’s evolution from gaming to a broader marketplace and the use of the Explorer and the Caregiver archetypes in brand communications. Mona discusses the uses of AI at G2A.com, key partnerships, and combining traditional media with innovative channels. …
IN CLEAR FOCUS: Lisa Avvocato, VP at Sama, explores AI in retail and how it’s reshaping customer experiences. She outlines five key areas where AI drives revenue and cuts costs: personalized recommendations, search relevance, virtual fitting rooms, inventory management, and AI agents. Lisa contrasts luxury retailers Nordstrom and Bloomingdale’s with Amazon, emphasizing brand-aligned implementation. Hear …
IN CLEAR FOCUS: This week’s guest, Corey Morris, the CEO of Voltage and author of “The Digital Marketing Success Plan,” discusses his START planning framework for effective digital marketing. Corey explains why strategy must precede tactics, the dangers of “checklist SEO,” and how to connect marketing metrics to business outcomes. He shares insights on AI’s …
Digital Marketing Success Planning with Corey Morris Read More »
IN CLEAR FOCUS: William Beutler, founder of Beutler Ink, explores the role of Wikipedia for brands. He explains why brands must approach Wikipedia ethically, how to navigate its guidelines, and best practices for managing a company’s presence. Bill shares insights on WikiWatch, AI’s impact on Wikipedia, and the risks of misinformation. Learn why Wikipedia remains …
Wikipedia Strategy for Brands with William Beutler Read More »
IN CLEAR FOCUS: Nick Bennett, co-founder of TACK and author of “B2B Influencer Marketing,” discusses the evolution of creator partnerships in B2B marketing. Nick shares insights on building authentic relationships, measuring ROI, and leveraging LinkedIn effectively. He emphasizes the growing importance of micro-influencers, video content, and maintaining authenticity in an AI-driven landscape. Learn how B2B …
IN CLEAR FOCUS: Guest Shaheen Samavati, CEO of VeraContent, discusses multilingual content marketing. She shares insights on the challenges brands face managing global content, the importance of cultural adaptation, SEO considerations, and AI’s impact on the industry. Our conversation also covers quality control, influencer marketing, and how best to measure campaign success. Learn how Shaheen’s …
Multilingual Content Marketing with Shaheen Samavati Read More »
IN CLEAR FOCUS: Jeff Greenfield, co-founder and CEO of Provalytics, discusses AI-driven marketing attribution in a privacy-first world. As third-party cookies and user-level tracking decline, Jeff explains how his platform, Provalytics, combines marketing mix modeling with the granularity of multi-touch attribution. Learn how marketers can measure effectiveness across channels, including “no-click” media like CTV and …
AI-Driven Marketing Attribution with Jeff Greenfield Read More »
