Our guest this week is Cody Schneider, the co-founder and CEO of Swell AI. Cody discusses how AI is revolutionizing content creation and marketing and explains how Swell AI’s platform automates workflows, repurposes content, and streamlines distribution. Cody believes businesses must become media companies, using interviews and AI tools to build trust and drive discovery, …
Guest Dr. Anastasia Kārkliņa Gabriel is the author of “Cultural Intelligence for Marketers.” Anastasia shares her insights on building inclusive marketing strategies through the four Cs of cultural intelligence: culture, communication, critical consciousness, and community. We discuss moving from performative to genuine inclusivity, examining DTC brand Billie and Dove’s “Real Beauty” campaigns. Save 25% on …
Guests Nicole Munsey and Dana Keilman, co-founders of consumer insights consultancy Morning Light Strategy, discuss the largely untapped potential of the 50-plus market, which they characterize as “The NextGen Consumer.” Debunking common myths and misconceptions about this audience, Dana and Nicole explain how their research identifies extended ecosystems of family decision-makers, the relevance of emerging …
The NextGen Consumer with Morning Light Strategy Read More »
In an age where digital presence dictates market success, Performance Max for Marketplaces emerges as a transformative tool for commerce, retail, and Direct-to-Consumer (DTC) brands. This feature from Google allows businesses to leverage marketplace platforms to expand their reach and escalate their sales, all without the prerequisite of having their own website or Google Merchant Center account. …
Harnessing the Power of Google’s Performance Max for Marketplaces Read More »
Guest Pat LaCroix discusses his career in advertising and the transition to brand-side roles with CVS Health and Bose. Today, Pat is the EVP of Strategic Partnerships at Seekr Technologies, an AI company that offers content evaluation solutions. Pat discusses how Seekr’s AI platform analyzes brand safety and suitability for advertisers and, in this election …
Evaluating Brand Safety with Seekr AI with Pat LaCroix Read More »
Guest Kate Wolff is CEO of Lupine Creative, co-chair of Do The WeRQ, and co-founder of LumiTerra. Kate shares how her career journey in advertising led her to establish Lupine Creative and co-found Do The WeRQ, an organization dedicated to increasing LGBTQIA+ representation in the industry. Kate also discusses the challenges of launching a new …
Creativity, Advocacy, and Sustainability with Kate Wolff Read More »
Matt Bourn and Sebastian Munden, authors of the new book, “Sustainable Advertising,” share insights on how agencies and brands can transition to more sustainable practices. Starting with a five-point action plan, our conversation also explores the role of strategy and research in developing sustainable advertising, and how agencies can evaluate partners’ sustainability efforts. Listeners save …
Sustainable Advertising with Matt Bourn and Sebastian Munden Read More »
Our guest this week is Jillian Gibbs, founder and CEO of Advertising Production Resources. Jillian discusses the changing landscape of video production and shares insights from her new book, “The Marketer’s Guide to Creative Production.” Addressing how brands can improve their content creation processes and implement more sustainable techniques, we also discuss the first Production …
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Our guest this week is Jack Shannon, co-founder and CEO of Recess, a platform reimagining sampling for consumer packaged goods brands. Jack shares the platform’s evolution and explains how Recess connects brands with experiential marketing events across a broad range of venues, driving targeted and measurable activations. We dive into Recess’s targeting capabilities, integration with …
Olivia Scott and guests explore the Barbie movie’s enduring impact, discussing its marketing strategies, brand collaborations, and cultural significance. Olivia, a UCF student interning with Bigeye’s strategy team, discusses the film’s exploration of femininity, empowerment, and brand collaborations. Bigeye team members Sandra Marshall, Rhett Withey, and Savannah Santiago weigh in on creative marketing, the success …
Barbie Movie Marketing: Brand Collaborations and Cultural Conversations Read More »
