Bigeye’s 2023 US Pet Owners Study reveals that 97 percent consider their pets to be family members. What are the implications for pet care marketing?
Targeted marketing benefits businesses and the customers they want to reach. Marketers enjoy greater efficiency and higher ROIs. Thus, even smaller organizations can punch above their weight class to capture the attention of competitive markets, even when faced with more established competitors. In turn, customers receive the right messages at the right time, increasing the chance of …
Experts in sustainable development, retail, innovation, and consumer behavior explore the challenges and opportunities for marketing sustainability. We discuss topics including the shift to a purpose-driven economy, the advertising industry’s impact on carbon emissions, and ways in which brand marketers can influence eco-friendly consumer choices with verifiable claims. To receive a 25 percent discount on books published by Kogan Page, use promo code BIGEYE25 at KoganPage.com.