Influencing Shopper Decisions with Devora Rogers
Our guest is Melina Palmer, CEO of The Brainy Business. We discuss Melina’s book and how leveraging Behavioral Economics can yield fresh consumer insights.
Branding
The Top 5 Essential Elements of Successful DTC Marketing
Many of today’s hottest brands began by marketing directly to customers instead of seeking retail intermediaries. Fast-growing brands like Misfits Market, Smile Direct Club, and Allbirds have benefited from DTC marketing advantages, including lower overhead, strong customer relationships, and a growing base of consumers who enjoy the convenience of online shopping. The increasing importance of …
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Applied Behavioral Economics with Melina Palmer
Our guest is Melina Palmer, CEO of The Brainy Business. We discuss Melina’s book and how leveraging Behavioral Economics can yield fresh consumer insights.
Kevin Perlmutter of Limbic Brand Evolution
A conversation with Kevin Perlmutter, Founder and Chief Strategist of Limbic Brand Evolution. Kevin explains how he established his brand strategy and neuromarketing consultancy, and shares some of the ways he helps brands increase consumer desire, engagement, and loyalty with emotional insights. We discuss the use of agile consumer neuroscience research tools to evaluate creative, …
Envision 2022: Syama Meagher, Scaling Retail
To coincide with the release of Bigeye’s ENVISION 2022 video, an extended interview with Scaling Retail’s CEO Syama Meagher on the future of digital fashion.
Inspiring Green Consumer Choices with Michael E. Smith
Marc Guldimann discusses how his company Adelaide quantifies the true quality of media through the lens of attention with its innovative Attention Unit (AU).
Attention Metrics with Marc Guldimann
Marc Guldimann discusses how his company Adelaide quantifies the true quality of media through the lens of attention with its innovative Attention Unit (AU).
Paid Attention with Faris Yakob
Our guest is Faris Yakob, the author of Paid Attention: Innovative Advertising for a Digital World, this month’s Bigeye Book Club selection. Faris explains what attention is, what the latest research reveals about how it works in humans, and the important role it plays in advertising. Faris also discusses his planning model, the Media Pyramid. IN CLEAR FOCUS listeners can claim a 20 percent discount on Paid Attention at KoganPage.com by using the promo code BIGEYE20 at checkout.
The Metaconomy with Matt Garrepy
Since Facebook changed its corporate name to Meta, there’s been an increased interest in the metaverse. Our guest this week is Matt Garrepy, Chief Digital Officer of Solodev, a cloud services company headquartered in Orlando. Matt explains some of the technologies that underpin virtual worlds like Decentraland and discusses why they could become primary channels for consumer engagement and transactions. Matt also forecasts future roles for NFTs in retail and brand marketing.
Distinctive Brand Assets: The Value of Sights and Sounds
A distinctive brand asset has two characteristics—it must be ‘unique’ in that it only evokes the one brand, and it must be ‘famous’, meaning that everyone who sees it, thinks only of that brand. Of these two, uniqueness is most important. Ehrenberg-Bass Institute When most people see a pair of golden arches or hear the …
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