Aunt Jemima, Uncle Ben’s, and Land O’ Lakes are just a few legacy brand logos that may give offense. Find out how legacy brands should address these issues. After serving as the face of the brand for over 130 years, Quaker Foods has finally announced that it’s time for Aunt Jemima to retire. Uncle Ben’s …
Why Legacy Brands With Potentially Offensive Logos Must Evolve Read More »
See how the emotional response brand names elicit from consumers can impact your business to ensure you choose the best brand name. Almost all guides to starting a new business include picking a name as one of the first steps. That might sound like a simple task. Still, you should carefully consider the emotional impact …
Understanding the Psychology Behind Perfect Brand Names Read More »
Smart hotel marketing involves focusing on existing demand, offering value, and targeting demand during and after Coronavirus. If you work for a hotel or hotel marketing company, nobody needs to tell you that the COVID-19 outbreak has seriously impacted your business. During the best of times, hotel marketers operate in an extremely competitive environment. For …
Smart Hotel Marketing: How Hotels Can Fill Reservations Now Read More »
Place branding ideas that will strategically enhance your hotel marketing efforts and assist in post-coronavirus recovery. Place branding refers to creating an identity for a location, such as a city, town, or state. The idea started to gain traction a few years ago as a way to attract visitors, businesses, investors, and residents to various …
Using Place Branding to Restart Marketing in Travel and Tourism Read More »
Strengthen your brand identity design after Coronavirus: Develop new distribution methods, enhance your brand purpose, expand markets, and more. Some marketers only associate brand identity design with actual graphic design. Logos, fonts, and colors make up part of the package that help consumers identity a business, but that’s not all of it. Taken together, the …
Rethink Your Small Business Brand Identity Design for COVID-19 Read More »
Marketing can be defined as all the different activities that are involved in making products available to satisfy the needs of the customers, while at the same time generating profits for the manufacturers and distributors. It is a complex process and it involves the following: Designing a product that meets customer specifications which many need …
Teamwork is an Essential Part in Marketing Communication Read More »
If you want to understand your audience, identify their pain points and win them over, persona-based marketing is critically important. Know Your Customer — it’s the First Commandment of Marketing. It’s also the reason why persona-based marketing is so critically important for modern brands. Without identifying who your customers are, you can’t understand what motivates them, identify their pain …
Before you can present a cohesive brand image that allows your company to communicate with a singular brand voice, you must determine and develop your company’s unique brand identity. Even seasoned business leaders and marketing professionals can get a bit lost when it comes to the complexities of branding methodology and contingent content marketing processes. …
Effectively measure how customers perceive your brand by leveraging the power of these five essential perception research methods. Like beauty, brand perception is most decidedly in the eye of the beholder. As Forbes Magazine succinctly puts it, “Brands are not just what they say they are. Brands are what consumers say they are. A brand’s true identity …
Although the business naming process is far from exact, you can develop a formula to find a name that can rocket your company to success and sustain ongoing growth. Would a rose, by any other name, truly smell as sweet? Romeo may think so in regard to his fair Juliet, but in the business world, …
