Persona Building

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Best Buyer Personas with Adrienne Barnes

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Branding, Consumer Insights, Content Marketing, Creative & Production, Persona Building, Podcast / By

This week’s guest is a content strategist who believes traditional Buyer Personas often fail to deliver the results marketers expect. Adrienne Barnes shares her process for creating the “Best Buyer Personas” and explains how her research pointed to improvements that eliminate many subconscious biases that traditional Persona development practices introduce. Adrienne also discusses some of the practical ways in which Personas can help align the work of sales and marketing teams.

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Putting the Persona in Persona-Based Marketing

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If you want to understand your audience, identify their pain points and win them over, persona-based marketing is critically important.  Know Your Customer — it’s the First Commandment of Marketing. It’s also the reason why persona-based marketing is so critically important for modern brands. Without identifying who your customers are, you can’t understand what motivates them, identify their pain …

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Know Your Audience with Persona Development

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You may think that you already know your target marketing audience, but without persona development, you may be shooting in the dark. It’s marketing 101: The first step to effective branding and advertising is knowing your audience. And there is no better way to fully understand your audience than a well-crafted buyer persona. Forbes Magazine …

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The Consumer Experience: Brands Overpromise and Under-Deliver

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A brand strategy agency is imperative to building a brand that has its own identity and doesn’t fall into the stream of overpromising and under-delivering. You don’t have to run a brand strategy agency to understand the importance of the customer experience. Creating a personal connection with audiences through meaningful experiences is the gold standard …

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How to Build Trust Through Community Bank Marketing

Leave a Comment / Banking, Branding, Creative & Production, Identity, Marketing/Business, Persona Building, Voice Development / By

Leverage the unique opportunities of a small bank to drive effective community bank marketing strategies that will turn your small branch into big business. Many agencies and marketers like to think that finance is a big mystery—an animal all its own with completely different rules. In some ways it is, but in most ways, it …

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Advice on Social Media Stories from a Brand Positioning Agency

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Social stories have only been available for a few years, but as a brand positioning agency, we quickly recognized their marketing potential. Today, our expert storytellers use social stories to put a relatable human face on the clients we work with. Humanizing an organization makes it much easier for potential customers to develop a strong …

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Branding discussion: Developing a brand persona – Part I

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People who love their brands have an emotional attachment to them that’s almost impossible to match.  Give an Apple enthusiast a Samsung Galaxy to play with, and watch him politely decline to try the $700 phone.  Whether it’s Target for reliability and quality, Neiman Marcus for luxury goods, or JetBlue for affordable airfare, people stick …

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