It’s 2017 and fast food restaurants are starting to catch on: green is in and greasy is out. We’ve all seen the Instagram accounts with millions of followers that only post acai bowls and kale salads. Okay, so what does this mean for fast food restaurants, and more importantly- what does this mean for their …
Developing a highly effective fast food marketing strategy Read More »
Live más, and say adios to your boring breakfast sandwich. Actually, Taco Bell wants you to “defect” from your standard sunrise sammy altogether. That’s the premise of the newly released ad touting the Mexican chain’s foray into the early morning menu market. It’s no secret that the Golden Arches have solidified their standing as fast food marketing breakfast leaders, however Taco Bell, long …
Taco Bell’s breakthrough into fast food advertising for breakfast Read More »
Looking back at ad campaigns with lasting impact, one could safely gauge that the past year-and-a half has undoubtedly been that of taking an honest look in the mirror (naturally, pun intended) through judgment-free eyes – at least that’s been the mantra according to Dove. From the brand’s “Real Beauty Sketches” to the short video …
What goes into the beauty of a brand’s social campaign Read More »
In his book The Lean Startup, Eric Ries discusses iterative product design, development and launch, which he describes as “lean.” But, as many businesses are seeing, lean methodologies don’t just apply to startups. Even big businesses have plenty to learn by acting with a bias toward action. You see, many larger, more established businesses quickly …
Applying Lean Methodology On a Corporate Business Scale Read More »
It’s time to have the talk- yes, the talk about scrolling. Everyone does it. You do it. We do it. Your grandmother does it. We all scroll through web pages- especially if we love the content. One of the biggest concerns brands have regarding their website is content exposure. The big question is, “Are visitors …
Venturing Beyond the Fold in Web Design, Exploring New Designs Read More »
At our Orlando marketing agency, we know we live in an era where content is key. Good content can help engage your community, keep your business relevant in the eyes of your audience and can even impact your business’s ranking in search. But, good content doesn’t come without a cost, and even within that framework, …
Know the Difference, Content Creation vs Content Curation Read More »
If you’ve been working in marketing for a while, you probably understand the importance of testing, at least on a theoretical level. When it comes to all things digital, website testing can help you optimize all your processes. But in the real world, when is there ever time to test? Unfortunately, failing to test means …
How to Maximize Budgets with Website Testing Tools Read More »
Recently, a entrepreneur reached out to me, seeking my opinion on the best email marketing services for his business. It would have been easy to offer up a few answers and tell him to just choose the cheapest option —but at our Florida advertising agency, we’re also strategists, and we know there’s much more to it …
6 things to Look For When Selecting Email Marketing Services Read More »
It’s no secret that LinkedIn is an incredibly valuable networking tool. However, like all social channels, LinkedIn isn’t simply about the number of connections. Business owners that know how to leverage LinkedIn can build it into their business development strategies, helping them to create strategic partnerships with people who have compelling experience or interesting skills …
Unleashing the Power of LinkedIn for Business Development Read More »
Marketers can garner a ton of data from social media listening — some people would argue it’s even too much! It can be daunting to try to sift through the noise, but with a little bit of calculated research, doing efficient social media listening can help marketers better understand brands, customers and the relationship between …
Social Media Listening and Social Media Marketing Read More »
