Advertising evolved from informational sales tactics into carefully curated product representations and experiences in the 40’s and 50’s. Marketing executives a la Mad Men’s Don Draper worked with clients to capture their client’s essence and package it into a perfectly polished campaign. Ads could bend the truth in small doses to create a magical version …
Using user generated content: Let your customers do your work Read More »
Business card design is not what it used to be. With so many printing options, DIY business card companies, paper thicknesses, foiling, glossing, photography overlays, shapes and sizes, it’s easy to get caught up in wanting to create the most creative or luxurious business card design for your business. And there’s nothing wrong with that. …
The four things you should never, ever do in business card design Read More »
Let’s get social! If you’re looking for your next #FollowFriday, #MarketingCrushMonday, or #WisdomWednesday post, look no further. Here is a full line up of our favorite social media content marketing masterminds. They are experts in their own category, so it’s no surprise that their social accounts are packed with marketing tips and digital trends that …
10 Social media content marketing masterminds you need to know Read More »
We have what can only be described as a good news, bad news scenario to share with you. Let’s start with the bad news. According to HubSpot, one of our favorite inbound marketing partners, your email marketing list, loses approximately 22.5% of its subscribers every year. The good news is, email marketing is still one …
Grow your email marketing list like a boss with these 5 resources Read More »
Many marketers believe that lead generation is an expensive, laborious task. And, sure, it can be… but it doesn’t have to be. Strong inbound marketing campaigns and robust content strategies can help you and your business generate highly qualified leads without blowing all your resources in one place. Over the next quarter, pick one or …
5 inbound marketing strategies to attract quality leads Read More »
Chances are, the saying “content is king” has been drilled into your head by everyone from top inbound content marketing organizations such as Hubspot, to lead generation experts such as Marketo’s VP of Demand Generation Heidi Bullock, to your fresh-faced MBA intern with killer ideas to supercharge your company blog. It’s safe to say we …
4 tips to build a lead generating content marketing strategy Read More »
A flawless B2B content marketing strategy starts with clearly understanding that B2C customers don’t act like B2B customers. For the most part, yes, the customer is always right, and yes, your purchasers are still customers; but there are a few fundamental differences between B2B and B2C sales cycles that you need to understand in order …
How to build a kick ass B2B content marketing strategy Read More »
In our Beginner’s Guide to Blogging for Your Business post, we recommend outlining clear, measurable goals for your blog before beginning to write. One of the main reasons we suggest this is to avoid the age-old blogging conundrum: thought leadership vs. educational content. Educational posts are the cornerstone of content marketing and inbound marketing strategy. …
Blogging conundrum: Thought leadership vs. educational content Read More »
Blogging can be a fun, effective way to grow your content marketing strategy and flex your creative muscles. It can help you become an acclaimed industry expert, learn new things, establish credibility in your brand, and generate qualified leads. Blogging can even – dare we say – offer a relaxing outlet from the hustle and …
A beginner’s guide to best blogging practices for your business Read More »
Instagram is switching things up. The traditional photo-sharing application is attempting to encourage more Instagram video sharing. If it’s not broken, why fix it you may ask? Our best guess: perhaps in a bid to compete with emerging platforms such as SnapChat and Vine that already do this, or to give marketers the opportunity to tap into Instagram’s 400-million user-base …
Our thoughts on Instagram video’s new, cool updates Read More »
