Creative & Production

RickStephen S9E7 1200x675

Brand Storytelling with Brand Films with Rick Parkhill and Dr. Stephen Marshall

Leave a Comment / Audience, Branding, Consumer Insights, Creative & Production, Podcast / By

An innovative new film-making certification that’s designed to equip storytellers with the skills they need to meet the growing demand for branded media. The program is the brainchild of our two guests this week: Rick Parkhill of Brand Storytelling and Dr. Stephen Marshall of East Tennessee State University. Learn how course students are briefed directly by industry partners including Discovery, Univision, Southwest Airlines, and Intel, plus hear feedback from the first cohort.

AudioBranding S9E6 1200x675

Audio Branding

Leave a Comment / Audience, Branding, Consumer Insights, Creative & Production, Podcast / By

Elevating brand storytelling with sound. We examine the evolution of audio branding. Dallas Taylor of podcast Twenty Thousand Hertz reveals the story behind the iconic Netflix sonic identity, Jon Rhuff and Yeosh Bendayan of Push Button Productions explain how jingles are composed, and author Laurence Minsky discusses his book, Audio Branding: Using Sound to Build …

Audio Branding Read More »

BrandStrategyManagement scaled

Brand Strategy Measurement: The 4 S’s Framework

Leave a Comment / Audience, Branding, Consumer Insights, Creative & Production, Direct-To-Consumer, Insights / By

Regardless of the size of your organization, as a brand manager or marketer, you’ve likely had to make some difficult choices in the face of constantly evolving consumer behaviors and elevated expectations during the pandemic. E-commerce adoption and price inflation have both grown exponentially, while supply chain issues continue to be a persistent headache for brands, negatively impacting revenues and endangering long-term growth. In this guide, we’ll explain how combining datasets can answer questions about your brand’s health.

nickwolny s9e2 1200x675

The Creator Economy with Nick Wolny

Leave a Comment / Audience, Branding, Consumer Insights, Creative & Production, Podcast / By

The creator economy is disrupting advertising, and provides many creators with a viable alternative to traditional employment. Guest Nick Wolny is a prolific writer and the founder of Camp Wordsmith, a business and writing incubator for entrepreneurs. Nick offers advice for anyone considering becoming an independent creator, and explains why creative content side hustles have been embraced among Gen Z. Nick also shares his views on artificial intelligence-based writing tools.

DanaCassell S9E1 1200x675

Conducting a Brand Audit with Dana Cassell

Leave a Comment / Audience, Branding, Consumer Insights, Creative & Production, Podcast / By

Bigeye’s senior strategist Dana Cassell joins us to kickstart the new year and our ninth season of the podcast. Dana discusses the importance of auditing all a brand’s assets and explains Bigeye’s five-step process. Learn why brand audits start with internal branding, move to external branding, and need to incorporate customer experience. Dana offers advice on determining which KPIs managers need to monitor to track a brand’s health. Link to free audit guide in the show notes.

Scroll to Top