In a lot of ways, developing an effective theme park marketing strategy evokes quite the “roller coaster” of experiences. There are highs and lows and oftentimes, it even throws you for a loop! But- it doesn’t have to always be that way, particularly when you have a good sense of what your target audience is …
Transmedia Storytelling as an Effective Theme Park Marketing Strategy Read More »
Redefining the world of traditional marketing, addressable TV advertising uses programmatic forms of TV allowing for household-based targeting. TV advertising isn’t as targeted as digital…or is it? According to Google Consumer Insights, addressable TV advertising allows brands to show their ads to specific households, rather than targeting audiences by the program being shown. Addressable television …
3 Things You Should Know About Addressable TV Advertising Read More »
Choosing how to advertise on Hulu can be complex, which is why working with an OTT advertising agency to help with streaming service offers is key. An over-the-top advertising or OTT advertising tool allows brands to advertise on apps and streaming services. When looking at Hulu’s advertising technology, many opportunities become clear. From T-commerce which …
Top Five Things to Consider When Advertising on Hulu Read More »
As a digital marketing agency, we’ve uncovered the details, but now it’s your turn to decide if Instagram’s latest issues were intentional. You don’t have to work for a digital marketing agency to remember the chaos that ensued after Snapchat redesigned its platform. Prominent influencers reacted in horror, slamming Snapchat’s new look and feel. Daily users began departing in …
Digital Marketing Agency Deep Dive on Instagram’s Recent “Bug” Read More »
She can tell you a story, call you an Uber and give you a delicious dinner recipe — and do it all in a British accent if you like. Thanks to Alexa skill programming, there seems to be no limit to what our favorite digital assistant can do. Here’s another one: Alexa can accomplish everything we just listed above …
Why Alexa Skill Programming Allows for Safe Library Use Read More »
Rebranding…it’s not just for businesses. Look no further than the example of Stefani Germanotta, better known as “Lady Gaga.” Fans know that Gaga has reinvented herself numerous times in a musical context: She began as a neo-burlesque club act and New York cult sensation, before exploding onto the scene as a world-conquering, meat suit wearing, dance music pop …
A Star is Rebranded: What Your Business Can Learn from Lady Gaga Read More »
For Facebook, 2018 hasn’t been smooth sailing. Unfortunately for the company, the Cambridge Analytical scandal shined an unflattering light on the company’s privacy protocols. While younger users continue to use the platform numbers are definitely lower. A recent hack may have exposed the personal details of 50 million people and the company’s stock price has lagged. Yet — if …
Everything You Need to Know About Facebook’s Rebranded Canvas Ads Read More »
Social media, travel, and review sites can be a great testament to your business’s credibility, customer service, amenities, and experiences. The problem is, most people only write reviews when they’ve had a shockingly horrific experience, or were completely blown away by something. But how do you encourage the masses of happy, satisfied customers in between …
Restaurant marketing strategies to encourage real reviews Read More »
2015. A new year, a new list of our talented designers’ favorite fonts for you to peruse, download, and enjoy! And did we mention they’re free fonts? We all know that typography has grown to become an art form, one that has the potential to really attract an audience to – or detract their interest …
A few more free fonts that you need to add to your collection Read More »
