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Brand Strategy Measurement: The 4 S’s Framework

Regardless of the size of your organization, as a brand manager or marketer, you’ve likely had to make some difficult choices in the face of constantly evolving consumer behaviors and elevated expectations during the pandemic. E-commerce adoption and price inflation have both grown exponentially, while supply chain issues continue to be a persistent headache for brands, negatively impacting revenues and endangering long-term growth. In this guide, we’ll explain how combining datasets can answer questions about your brand’s health.

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The Complete Guide to Conducting a Brand Audit

A couple of years ago, marketers assumed innovation within the digital landscape had started to mature and slow. Cue the disruption of the global pandemic and the way retailers needed to pivot to adapt to rapidly changing behavior. Vaccines now offer some relief, and most economic sectors appear to have started healing. At the same time, innovative tech keeps surprising the market, plus some changes to consumer preferences seem permanent.

2022Trends Blog

2022 Marketing Trends You Can’t Ignore

A couple of years ago, marketers assumed innovation within the digital landscape had started to mature and slow. Cue the disruption of the global pandemic and the way retailers needed to pivot to adapt to rapidly changing behavior. Vaccines now offer some relief, and most economic sectors appear to have started healing. At the same time, innovative tech keeps surprising the market, plus some changes to consumer preferences seem permanent.

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What Retailers Can Expect for the 2021 Holiday Sales Season

Most retailers rely on the holiday season to bring in peak sales numbers. This year, supply chain problems, invigorated consumer demand, and new shopping behaviors have already impacted holiday shopping. With Black Friday and Cyber Monday coming up, online and offline retail outlets will experience a challenging holiday sales season this year. Find out what to expect for 2021 holiday shopping and how to turn this gift-buying period into the merriest holiday sales season yet. 

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