Ah, Spring. The days are longer, hotter, and the beaches are filled with travelers reveling in the splendor of precious days spent enjoying long-awaited spring break vacations. Whether you’re a flip flop loving Floridian, or you’re still longing for a day at the beach, sporting your winter coat before it’s confined to your closet for …
It’s all about the game of marketing march madness Read More »
ORLANDO, Fla. – March 10, 2015 – BIGEYE, a fully integrated advertising agency based in Orlando, Florida, was honored with two gold and eight silver 2015 American Advertising Awards, formerly the ADDY® Awards, at the recent American Advertising Federation-Orlando American Advertising Awards Gala held in the DeVos Family Room at the new Dr. Phillips Center …
BIGEYE wins 2 Gold and 8 Silver 2015 American Advertising Awards Read More »
Fact versus fiction. Fairytale versus reality. With an influx of industry buzzwords, tales of lore, and books, blogs, and the like, all speaking to the virtues of best achieving your marketing goals and objectives, how do you siphon out the true misnomers? There are most certainly plenty of these truths that abound on advertising industry websites and …
The top three most common advertising myths debunked Read More »
Ah, the Super Bowl. For football fanatics, it’s the most important day of the year. For others, it’s an excuse to enjoy a few brewksis and some BBQ on a Sunday night; employees and bosses alike can be seen donning sunglasses indoors come Monday morning, free of judgment. Fried chicken wings are a viewing-party staple …
The power that lies within the Super Bowl XLIX ads Read More »
ORLANDO, Fla. – January 27, 2015 – BIGEYE, a full-service integrated firm based in Orlando, announced today that Dani Alfonso has joined the creative team as a designer, and Christopher Judge, as one of the newest web developers – adding two esteemed employees to the ever-growing agency, and continuing the company’s advertising agency growth strategy. “We’re extremely …
BIGEYE welcomes the addition of its newest team members Read More »
A company chooses how to compete in a given industry with its business model – also known as its plan to make big money! A business model states a firm’s logic, operations, and value. Companies must navigate between two considerations to shape its business model: 1. The first consideration is the value proposition. What is the …
Shaping Your Business Model Is More Important Than You Think Read More »
ORLANDO, Fla. – Nov. 19, 2014 – BIGEYE, a full-service integrated advertising agency based in Orlando, today announced it has been tapped by Fantastic Sams® Hair Salons for advertising services across the Central Florida region. Fantastic Sams is one of the world’s largest full-service hair care franchises, and BIGEYE’s region will cover approximately 19 locations …
BIGEYE named Ad Agency of Record for Central Florida Region Read More »
As of today, statistics show that 260,000 people in America drive electric cars. For those currently in the market for an automobile purchase, an electric car might seem like an impractical form of transportation. Electric cars are dissimilar from gas-powered vehicles, as evidenced by the shortage of charging stations in relation to Chevron locations on stretches of open road. …
Concept Innovation: What Does it Take to Innovate? Read More »
