Brand messaging is critical to the health of your business. Here’s a closer look at some of the most commonly asked questions about the subject. Every business owner wants to build deep, long-lasting relationships with customers. Brand messaging is the mechanism by which this is accomplished. Every communication an enterprise engages in should be done with proper …
Despite the typical seasonal slowdown, don’t let your apartment marketing endeavors take a vacation over the holiday season! While few renters would say no to a bigger and better apartment, absolutely nobody looks forward to moving day itself. And while changing residences in the heat of summer certainly isn’t fun, moving in the cold months …
4 Helpful Apartment Marketing Ideas for the Holidays Read More »
In a head-spinningly short period of time, cannabidiol (CBD) has gone from an ultra niche product to a global craze. Walk down any supermarket, pharmacy or gas station aisle, and you’re likely to see racks and racks of CBD-based products. And that presents quite a significant challenge for CBD marketing specialists. Not only do CBD product marketers …
Navigating CBD advertising restrictions or shifting consumer perception can be tricky. Don’t make it harder and market your product using health claims. Perhaps you’ve heard the tale of how lobsters were once considered worthless and fit only to be served to prisoners? CBD products have a similar origin story. Until recently, growers went out of their way to breed …
CBD Challenge: Market a Health Product Without Health Claims Read More »
Pharmaceutical companies dominate the airwaves in the U.S., but face a much tougher challenge on the Web. Turn on a TV during daytime hours, and the odds are strong you’ll see the work of a pharmaceutical advertising agency. Ads for prescription drugs are everywhere during peak viewing hours for older viewers, and only slightly less …
Looking for a low risk, low overhead, but high impact way to introduce AI into your pharma marketing? Then consider the chatbot. Customer service is one of the most obvious applications for automation — and companies have been ruthlessly efficient in its deployment. Newer tech-based firms, in particular, have opted for near-total customer service automation, …
Rise of the Chatbots: Bringing AI Into Pharma Marketing Read More »
Intelligently mapping a CBD marketing plan is one thing, but tackling CBD and diving into the raging sea of DTC can be difficult. What happens when a massively popular product category meets a scorching hot sales method? We’re about to find out, as CBD goes DTC. New CBD brands and CBD advertising agencies are moving …
When Two Industry Giants Collide: CBD Finally Goes DTC Read More »
The FinTech space is responsible for some of the most exciting tech innovations in recent years. But has their marketing been as compelling and innovative? The FinTech space has given us an extraordinary number of new products and services. Square has changed the way we pay for meals, goods, and services. Venmo allows us to …
With the CBD market estimated to hit $22 billion by 2022, it’s best to understand the CBD marketing regulations that could stop you in your tracks. At this point, only hermits and monks are unfamiliar with the story of CBD (cannabidiol), but few know about the CBD marketing regulations. In the last 12 months, CBD …
CBD Mania has Arrived, but What do Consumers Really Think? Read More »
Pet food marketing requires more than creativity – you need hard data to inform an audience analysis. Here’s what the stats say about pet marketing in 2019. If you want to sell pet products, you need to know your audience on a fundamental level. That requires hard data — the raw material that facilitates proper …
