Hispanic Heritage Month
Celebrating Hispanic Heritage Month, guest hosts Camila Swanson and Jorge Sedano lead this week’s podcast focusing on multicultural consumer insights.
Podcast
Bigeye Book Club – Using Behavioral Science in Marketing
Nancy Harhut is the author of this month’s Bigeye Book Club selection, Using Behavioral Science in Marketing, and discusses how to drive more leads that convert.
Crumbling Cookies and Audience Targeting
Bigeye’s Tim McCormack and Maegan Trinidad discuss cookieless digital advertising and how they’re responding to new challenges in audience targeting.
The Content Fuel Framework (Encore)
Melanie Deziel is an award-winning branded content creator and author of the bestselling book, The Content Fuel Framework. Melanie discusses how she became the first editor of branded content at The New York Times and shares what she’s learned about the art and science of creating engaging and effective inbound marketing. We discuss Melanie’s framework …
Bigeye Book Club: Social Media Marketing for Business
Andrew Jenkins is the author of Social Media Marketing for Business: Scaling an integrated social media strategy across your organization, this month’s Bigeye Book Club selection. Reflecting case studies from his time client-side and agency-side, Andrew shares practical tips, social tools, and content strategies applicable to organizations of any size. IN CLEAR FOCUS listeners can claim a 20 percent discount at KoganPage.com by using the promo code BIGEYE20 at checkout.
Inspiring Green Consumer Choices (Encore)
While many people profess a desire to help fight climate change by engaging in more sustainable behaviors, there’s often a gap between people’s expressed intentions and their actual behaviors.
Asking for Trouble with Jon Cohen (Encore)
In this encore, qualitative research expert Jon Cohen explains how to understand what people really think about ideas, even when we can’t trust what they say.
Branding and Brand Storytellings
In this episode, we examine myths about branding and the uses of brand storytelling with Bigeye Book Club selection authors Simon Bailey and Miri Rodriguez.
Future-Ready Retail with Ibrahim Ibrahim
Ibrahim Ibrahim, author of Future-Ready Retail, shares his ideas about how retail development can be reimagined to better align with today’s consumers.
Customer Insight Strategies (Encore)
Dr. Christine Bailey, author of Customer Insight Strategies, shares practical ways in which data can inform customer segmentation, messaging, and ad targeting.