Podcast

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TrendWatching with Thomas Klaffke

With an eye on the future, we talk with Thomas Klaffke, an expert in identifying and interpreting consumer signals. As Head of Research at TrendWatching, Thomas explains the process of mapping out global, meaningful consumer trends and insights. We also discuss Business of Purpose, a new platform for business professionals which Thomas also leads – and what a societal shift from carefree consumerism to a more purpose-driven economy will mean for the future of brands and commerce.

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On Trend: Forecasting the Future with Devon Powers

Trends are the currency of our cultural lives in a global economy built on cycles of disruption and innovation. For the first episode of season 8, we’re joined by Dr. Devon Powers, the author of On Trend: The Business of Forecasting The Future. Devon shares her insights about the global agencies and professionals whose job it is to identify, explain, predict, and manufacture consumer trends. We discuss how these patterns can influence how we all live, work, play, shop, and learn. 

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Gender: Beyond The Binary Episode 3

Reflecting data from Bigeye’s national study on gender, three members of the LGBTQIA+ community join us for a discussion about consumer products. We hear how brands are embracing nonbinary and unisex products, especially in fashion and beauty, and discuss Gillette’s controversial 2019 “The Best a Man Can Be” campaign. We also learn which consumers are most and least likely to think gendered products are different enough to warrant different versions for men and women.

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#TheBigeyeLens: An Eye on the Future

Coinciding with the launch of Bigeye’s new website and #TheBigeyeLens campaign, this week’s episode explores connections between human eyesight and trend forecasting. We’re joined by two guests: Doctor of Optometry, Dr. Amanda Stebbins in Orlando, and Thomas Klaffke, the Head of Research at TrendWatching, based in Berlin, Germany. With an eye on the future, we hear about the latest advances in correcting vision, and how COVID has accelerated disruptive innovations in retailing.

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Advertising, Big Tech, and Artificial Intelligence

Dubbed “the busiest man on the internet”, Tim Hwang joins us to discuss his book, Subprime Attention Crisis. Tim explains how and why he believes the programmatic display advertising ecosystem resembles financial markets prior to the subprime mortgage crash of 2008. We talk about security vulnerabilities when sharing ad data, geofencing, and Washington’s increasing scrutiny …

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The Brainy Business

Melina Palmer is a Behavioral Economics consultant whose podcast, The Brainy Business: Understanding the Psychology of Why People Buy, is listened to in over 160 countries. We discuss Melina’s new book, What Your Customer Wants and Can’t Tell You, and how advertising professionals can benefit from understanding concepts including framing, priming, and herding. Melina provides …

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