Senior Strategist Dana Cassell discusses brand marketing strategies for companies to successfully position themselves for the remainder of 2021 and beyond. IN CLEAR FOCUS: 2020 has been a year of turmoil, uncovering never-before-seen challenges for marketers. In the last year, companies have had to modify their marketing strategies to keep up with shifting consumer habits. …
Gender stereotyping starts early in life. Audience insights agency Bigeye interviews 4 experts on the impact of these stereotypes on consumers’ self-concept. IN CLEAR FOCUS: Gen Z and Y consumers in the US see gender as a continuum rather than the binary of male or female. To discuss issues raised in Bigeye’s national study, Gender: …
Psychologist and marketing professor Michael Solomon discusses consumer behavior analysis and how best to connect with today’s chameleon-like customers. IN CLEAR FOCUS: Demographic segmentation is the foundation of traditional marketing – but does it still work? A consumer behavior psychologist and professor of marketing, Michael Solomon discusses his book, “The New Chameleons” highlighting fundamental shifts …
The New Chameleons: Consumers Who Defy Categorization Read More »
Creative advertising agency Bigeye interviews visual designer Kathie Baptista, who discusses her inspiration and how her Hispanic heritage influences her work. IN CLEAR FOCUS: This week, we’re talking to tattooed, lipstick-wearing, letter-loving Latina designer, Kathie Baptista. An integral part of Bigeye’s creative team, Kathie explains her creative process and shares her favorite projects. She discusses …
Mend offers a new advertising solution targeting captive audiences via telehealth. Media buying agency Bigeye discusses it with Jessica Neyer, VP, Strategy. IN CLEAR FOCUS this week: Telemedicine has seen greater adoption since the onset of COVID-19. This week’s guest is Jessica Neyer, VP of Strategy at Mend, a patient engagement platform. Jessica shares Mend’s …
With record numbers of people adopting shelter animals during COVID-19, Bigeye discusses innovative pet product marketing with Sarah Salva of H&C Animal Health. IN CLEAR FOCUS: Record numbers of people adopted shelter animals as pets during COVID-19, driving demand for pet products. Guest Sarah Salva is the Director of Marketing Brand Development for Bigeye’s client, …
As OTT video services demand the creation of more content, we discuss the potential of virtual production technology with Tim Moore, CEO of the new Vū Studio. IN CLEAR FOCUS this week: As streaming video services demand the creation of more content at lower costs, we discuss the disruptive potential of virtual production technology. Guest …
Child development expert Christia Spears Brown discusses some surprising findings in Bigeye’s new, national consumer insights study, Gender: Beyond The Binary. IN CLEAR FOCUS this week: Previewing Bigeye’s study, Gender: Beyond The Binary. Child development expert Christia Spears Brown discusses our report findings, reflecting society’s evolving views on gender identity and expression. We learn why …
Creative agency Bigeye’s podcast interviews Dallas Taylor of Twenty Thousand Hertz who reveals some of the stories behind the world’s most iconic sonic brands. IN CLEAR FOCUS this week: Dallas Taylor, Creative Director of Defacto Sound and host of the Twenty Thousand Hertz podcast, joins Bigeye to explore sonic branding. Hear how Dallas and his …
Kevin Keane of consumer neuroscience agency Brainsights explains how brands can de-bias marketing by evaluating nonconscious responses in qualitative research. IN CLEAR FOCUS: Kevin Keane, CEO of Brainsights, explains how his agency uses neuroscience to understand consumers’ responses to advertising at a nonconscious level. We learn how gaining insights directly from consumers’ brain activity can …
