Direct to consumer marketing agency Bigeye discusses impactful DTC brand packaging with Brandon Frank, President of Pacific Packaging Components in Los Angeles. IN CLEAR FOCUS this week: As millions of views of “unboxing” videos on social media demonstrate, packaging is an important part of the customer experience. Industry expert Brandon Frank explains how evolving consumer …
Bigeye’s podcast discusses direct to consumer advertising and promotional tactics with Claire Knebl, Sr Director of Marketing at DTC multivitamin brand Ritual. IN CLEAR FOCUS this week: Direct-to-consumer multivitamin brand Ritual’s Senior Director of Marketing, Claire Knebl, discusses the evolution of the company. Claire explains how her previous role with Glossier has influenced the way …
Consumer insights company Bigeye explores research focused on minorities and under-represented groups with Dr. Marie-Claude Gervais, the co-founder of Versiti. IN CLEAR FOCUS this week: Bigeye discusses the results of a Market Research Society report with its author, Dr. Marie-Claude Gervais. Co-founder of Versiti in London, UK, Dr. Gervais conducts research with traditionally underrepresented groups …
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Full service marketing agency Bigeye’s podcast celebrates Orlando-based hydration brand Corkcicle’s first decade with guests Amanda Nelson and Morgan Jenkins. IN CLEAR FOCUS this week: Bigeye celebrates the first decade of Orlando-based consumer lifestyle and hydration brand Corkcicle. The podcast features Amanda Nelson, Corkcicle’s VP of Ecommerce, and Morgan Jenkins, Director of Content Marketing. We …
Integrated marketing agency Bigeye explores creative audio with sonic branding experts Jon Rhuff and Yeosh Bendayan of Push Button Productions in Orlando. IN CLEAR FOCUS this week: Audio branding experts Jon Rhuff and Yeosh Bendayan of Push Button Productions in Orlando invite us to be the first to record a show in their new, dedicated …
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In this week’s episode: Media planning and buying agency Bigeye interviews ad industry expert Heather Osgood, the host of The Podcast Advertising Playbook. IN CLEAR FOCUS this week: Some of the secrets of successful podcast advertising are revealed by industry expert Heather Osgood, the host of The Podcast Advertising Playbook and founder of True Native …
Full-service advertising and influencer marketing agency Bigeye interviews serial entrepreneur and digital industry pioneer Ted Murphy on this week’s podcast. IN CLEAR FOCUS: Bigeye’s podcast features Ted Murphy of IZEA, which provides influencer marketing software and services. On the podcast, Ted shares his entrepreneurial background from his first venture, a t-shirt printing company, to interactive …
Packaging design agency Bigeye’s podcast features Chris Harrold of Mohawk discussing creative and memorable uses of papers in today’s digital world. IN CLEAR FOCUS: Bigeye’s podcast features Chris Harrold, SVP of Marketing and Creative at Mohawk Fine Papers. We learn the history of the NY family-owned paper makers whose purpose is to make print more …
Audience analysis agency Bigeye reflects on global conversations sparked by the responses to Netflix’s controversial docu-drama, The Social Dilemma. IN CLEAR FOCUS this week: Audience analysis agency Bigeye discusses Netflix’s controversial docu-drama, The Social Dilemma. Alexander Bryson, Content and Product Marketing Executive with Pulsar, a social listening platform, discusses global responses to the show. Guest …
CBD marketing agency Bigeye reveals results from its 2020 National Study of CBD Use with insights from special guest and beauty brand expert Alexandra McClay. IN CLEAR FOCUS this week: CBD marketing agency Bigeye’s podcast reveals results from its 2020 National Study of CBD Use. Beauty brand expert Alexandra McClay joins us to discuss key …
