Bigeye’s podcast with Dwight Bain of the Life Works Group, talking about mental resilience during the COVID-19 crisis and how changing our mindsets can help. IN CLEAR FOCUS this week: How to combat ‘Pandemic Panic’ and boost personal immunity. Dwight Bain of Life Works Group explains why learning self-care is key to managing stress during …
Kara Baker, Director of Digital Partnership at the Golf Channel, discusses TV coverage of sports disrupted by the coronavirus. IN CLEAR FOCUS this week: COVID-19 and sport. Every major US sporting event has been suspended or canceled because of the coronavirus. Our guest this week is Kara Baker, Director of Digital Partnership and Operations at …
CBD product sales grew by 706% in 2019. Hear from CBD product and marketing experts to understand why this is a booming market on IN CLEAR FOCUS. IN CLEAR FOCUS this week: A sneak preview of Bigeye’s upcoming 2020 National Study of CBD Use. In the US, around 15% of adults regularly use products containing …
Audio branding can build long-term brands. Author Laurence Minsky joins us on IN CLEAR FOCUS to discuss the theory of audio branding and best practices. IN CLEAR FOCUS this week: Transcending language and cultural barriers with audio branding. We’re joined by Laurence Minsky, an expert and co-author of the book, “Audio Branding: Using Sound to …
George Zwierko of Rumbo Marketing discusses the characteristics of Hispanic consumers and what influences their estimated $1.7 trillion in purchasing power. IN CLEAR FOCUS this week: Hispanics make up around 18 percent of the total US population, yet there’s a disparity between the proportion of ad spend allocated to Hispanic media and the number of …
Bigeye’s Senior Strategist, Dana Cassell, joins us to examine the current state of grocery shopping and the ways they are innovating to engage with shoppers. IN CLEAR FOCUS this week: the $800 billion grocery wars. Amazon announced this week that it is opening its first full-size, cashierless grocery store. Bigeye’s Senior Strategist, Dana Cassell, joins …
Virna Sekuj, Strategic Insights Manager at GlobalWebIndex, joins IN CLEAR FOCUS to discuss digital consumerism and evolving attitudes towards personal data. IN CLEAR FOCUS this week: as new research reveals consumers’ growing desire to be compensated for sharing their personal data, we evaluate the viability of the business model that underpins the Internet. Virna Sekuj, …
Dana Cassell, Bigeye’s Senior Strategist, explores ten drivers of marketing effectiveness and how to maximize ROI on this week’s IN CLEAR FOCUS. IN CLEAR FOCUS this week: evidence-based measurement of marketing effectiveness. Bigeye’s Senior Strategist, Dana Cassell, joins us to discuss a novel meta-analysis of almost 6,000 award-winning campaigns and their ROI. Conducted by advertising …
Learn about brand safety and online advertising from Jonathan Marciano of ad verification service CHEQ on this week’s episode of IN CLEAR FOCUS. IN CLEAR FOCUS this week: brand safety and online advertising. Jonathan Marciano of online ad verification service CHEQ discusses the challenges of bringing full transparency to the digital advertising ecosystem. We discuss …
Daniel Burstein of MECLABS Institute discusses adopting a customer-centric mindset and the growing adoption of smart devices will impact digital consumerism on IN CLEAR FOCUS. IN CLEAR FOCUS this week: modeling the consumer mind with Daniel Burstein of MECLABS Institute. Focused on understanding online behaviors, Daniel walks us through the Institute’s patented conversion heuristic and …
