Podcast

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Strategic Client Service

VP of Client Services, Sandra Marshall, explains how delivering strategic value to clients has positioned Bigeye among the region’s top advertising agencies. IN CLEAR FOCUS this week: Bigeye’s VP of Client Services, Sandra Marshall, reflects on her nine years with the agency. Sandra shares her secrets for developing and retaining successful client-agency relationships and offers …

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Multicultural Marketing Now

This week’s podcast from full service marketing agency Bigeye focuses on audiences of color and the ways advertising can better reflect America’s diversity. IN CLEAR FOCUS this week: Full service marketing agency Bigeye examines advertising for communities of color. Multicultural pioneer George Zwierko offers tips for targeting Hispanic audiences and Reema Elghossain of the 4A’s …

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Account Management Today

Full-service marketing agency Bigeye’s podcast features account management guru Sarah Ritchie offering sage advice for nurturing client-agency relationships. IN CLEAR FOCUS this week: Full-service marketing agency Bigeye’s podcast features Sarah Ritchie, an internationally-renowned author and account management expert. Sarah shares what she learned from interviewing over 1,000 agency professionals around the world and identifies the …

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Influencer Marketing

Social media marketing agency Bigeye’s podcast features Kristen Wiley, CEO of Statusphere, with practical advice for successful influencer marketing campaigns. IN CLEAR FOCUS this week: Social media marketing agency Bigeye’s podcast features Kristen Wiley, CEO of Statusphere. We discuss influencer marketing and the importance of authenticity in our present moment. Kristen shares tips for developing …

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Outdoor Advertising Post-COVID

Media planning and buying agency Bigeye’s podcast features Craig Swygert of Clear Channel Outdoor with impactful, post-COVID out-of-home advertising strategies. IN CLEAR FOCUS this week: Media planning and buying agency Bigeye’s podcast features Craig Swygert of Clear Channel Outdoor. Craig discusses the impact of COVID-19 and why outdoor ads represent a unique opportunity as the …

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Branding Design Software

Brand marketing agency Bigeye’s podcast features designer Luis González of InVision discussing his creative process, staying inspired, and remote collaboration. IN CLEAR FOCUS this week: Brand marketing agency Bigeye’s podcast features Luis González. As Senior Brand Designer at InVision, Luis faces the challenge of branding a suite of products designed for designers. Luis shares his …

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Advertising Strategy and Online Education

Marketing strategy agency Bigeye’s podcast features strategist and educator Darius Lana discussing advertising, education, and the next generation of marketers. IN CLEAR FOCUS this week: Marketing strategy agency Bigeye’s podcast features Darius Lana. Concurrently, a student, teacher, and advertising practitioner, Darius discusses how the pandemic has impacted education, and ways in which online courses can …

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