Podcast

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On Street Media

Media planning and buying agency Bigeye’s podcast talks to On Street Media’s team about their unique out-of-home advertising solution: the static street panel. IN CLEAR FOCUS this week: The executive team of On Street Media presents their unique out-of-home advertising solution. Bruce O’Donoghue, Brian Miller, and Cynthia Beiler explain the benefits of the company’s static …

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Grocery Shopping During COVID-19

Consumer insights company Bigeye’s podcast examines grocery shopping habits during COVID-19 and forecasts which new behaviors might ‘stick’ post-pandemic. IN CLEAR FOCUS: Bigeye’s Senior Strategist, Dana Cassell, joins the podcast to examine how grocery shopping has changed during the pandemic. We discuss significant changes in consumer behavior – who is shopping, where, how often, and …

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Qualitative Market Research Online Communities

Human insights company Further joins Bigeye to explore qualitative marketing research agency tools and techniques for creating engaging online focus groups. IN CLEAR FOCUS: Stephen Cribbett and Terri Sorenson from human insights company Further join Bigeye to explore qualitative marketing research agency tools and techniques. Learn how qualitative research differs from quantitative and the benefits …

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Strategic Client Service

VP of Client Services, Sandra Marshall, explains how delivering strategic value to clients has positioned Bigeye among the region’s top advertising agencies. IN CLEAR FOCUS this week: Bigeye’s VP of Client Services, Sandra Marshall, reflects on her nine years with the agency. Sandra shares her secrets for developing and retaining successful client-agency relationships and offers …

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Multicultural Marketing Now

This week’s podcast from full service marketing agency Bigeye focuses on audiences of color and the ways advertising can better reflect America’s diversity. IN CLEAR FOCUS this week: Full service marketing agency Bigeye examines advertising for communities of color. Multicultural pioneer George Zwierko offers tips for targeting Hispanic audiences and Reema Elghossain of the 4A’s …

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Account Management Today

Full-service marketing agency Bigeye’s podcast features account management guru Sarah Ritchie offering sage advice for nurturing client-agency relationships. IN CLEAR FOCUS this week: Full-service marketing agency Bigeye’s podcast features Sarah Ritchie, an internationally-renowned author and account management expert. Sarah shares what she learned from interviewing over 1,000 agency professionals around the world and identifies the …

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Influencer Marketing

Social media marketing agency Bigeye’s podcast features Kristen Wiley, CEO of Statusphere, with practical advice for successful influencer marketing campaigns. IN CLEAR FOCUS this week: Social media marketing agency Bigeye’s podcast features Kristen Wiley, CEO of Statusphere. We discuss influencer marketing and the importance of authenticity in our present moment. Kristen shares tips for developing …

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