Human insights company Further joins Bigeye to explore qualitative marketing research agency tools and techniques for creating engaging online focus groups. IN CLEAR FOCUS: Stephen Cribbett and Terri Sorenson from human insights company Further join Bigeye to explore qualitative marketing research agency tools and techniques. Learn how qualitative research differs from quantitative and the benefits …
Content marketing agency Bigeye’s team share their favorite podcasts. Learn more about scary folklore, gene editing, CGI software, and World Champion Wrestling. IN CLEAR FOCUS this week: Content marketing agency Bigeye reflects on growing podcast listenership in the US. As Bigeye team members share some of their favorite podcasts, we hear how shows were first …
VP of Client Services, Sandra Marshall, explains how delivering strategic value to clients has positioned Bigeye among the region’s top advertising agencies. IN CLEAR FOCUS this week: Bigeye’s VP of Client Services, Sandra Marshall, reflects on her nine years with the agency. Sandra shares her secrets for developing and retaining successful client-agency relationships and offers …
This week’s podcast from full service marketing agency Bigeye focuses on audiences of color and the ways advertising can better reflect America’s diversity. IN CLEAR FOCUS this week: Full service marketing agency Bigeye examines advertising for communities of color. Multicultural pioneer George Zwierko offers tips for targeting Hispanic audiences and Reema Elghossain of the 4A’s …
This week’s podcast from full service marketing agency Bigeye focuses on COVID-19’s impact on consumer research, travel, and dining over the past three months. IN CLEAR FOCUS this week: Full service marketing agency Bigeye’s podcast takes a look at the impact of the coronavirus pandemic on consumer research, travel, and dining. Research executive Mike Klotz …
Full-service marketing agency Bigeye’s podcast features account management guru Sarah Ritchie offering sage advice for nurturing client-agency relationships. IN CLEAR FOCUS this week: Full-service marketing agency Bigeye’s podcast features Sarah Ritchie, an internationally-renowned author and account management expert. Sarah shares what she learned from interviewing over 1,000 agency professionals around the world and identifies the …
Social media marketing agency Bigeye’s podcast features Kristen Wiley, CEO of Statusphere, with practical advice for successful influencer marketing campaigns. IN CLEAR FOCUS this week: Social media marketing agency Bigeye’s podcast features Kristen Wiley, CEO of Statusphere. We discuss influencer marketing and the importance of authenticity in our present moment. Kristen shares tips for developing …
Media planning and buying agency Bigeye’s podcast features Craig Swygert of Clear Channel Outdoor with impactful, post-COVID out-of-home advertising strategies. IN CLEAR FOCUS this week: Media planning and buying agency Bigeye’s podcast features Craig Swygert of Clear Channel Outdoor. Craig discusses the impact of COVID-19 and why outdoor ads represent a unique opportunity as the …
Brand marketing agency Bigeye’s podcast features designer Luis González of InVision discussing his creative process, staying inspired, and remote collaboration. IN CLEAR FOCUS this week: Brand marketing agency Bigeye’s podcast features Luis González. As Senior Brand Designer at InVision, Luis faces the challenge of branding a suite of products designed for designers. Luis shares his …
Media planning and buying agency Bigeye examines why ad rates have fallen during the COVID-19 pandemic and the opportunities this paradox presents for brands. IN CLEAR FOCUS this week: Media planning and buying agency Bigeye’s podcast features Tim McCormack, VP of Media and Analytics. In spite of high levels of user engagement online, Tim explains …
